The Growing Importance of Influencer Marketing
Influencer marketing has grown rapidly during the last three years and all the signs indicate that it will only become more important...
What makes a great Sales Manager at an independent lumberyard?
Turning high demand, tight margins, and contractor expectations into sales leadership success.
At Lumber / Building Materials (LBM) dealers,...
Scanning the DIY Horizon for opportunities
Our colleague and friend Thierry Coeman, outlines "the raison d’être for strategic alliances". He has a closer look at one of the...
Resilience as a lever to face the current economic situation
Monthly inflation data in Western Europe is not particularly encouraging, and all the more so for the DIY sector.
The Mediterranean DIY gem
Our colleague from Belgium Thierry Coeman shares with us his more than three decades of experience in...
Make DIY smart again
“The retail landscape is littered with dash-boards bulging with data that is barely ever used”. So says, Dr Robert Rooderkerk, Associate Professor...
Be Seen. Be Known. Be Chosen
What every hardware store needs to know about modern visibility, customer trust, and future growth.
My name is Stefanie...
Putting in the right effort at Trade Shows
Our regular contributor from the USA, Gina Schaefer interviewed long time and very experienced hardware store buyer, Willa Reddy, to get her...
Be a Storyteller
I was alone in my little car, zipping down the GW Parkway at 6pm on a Thursday evening. It was 2002. The...
Preloved, reclaimed & recycled
The retail trend that’s here to stay?
In recent years, our industry has undergone a significant transformation. Driven by...
