If the garden is your customer’s new room outside, here are some of the products that you should consider stocking to make their exteriors more comfortable and enjoyable.
John Stafford & Sons are at The Hardware Show 2024
John Stafford & Sons will be exhibiting at The Hardware Show on the 18th & 19th February at the RDS Simmonscourt, Stand number H17 with over 16 metres of products on display! They will be launching many exciting new products from Protool, AC Brooklyn, MPS Germany, Hilka, John Deere and their New and exclusive Truper Ranges.
John Stafford & Sons continues to add new high-quality products to their range.
Recently, they became the exclusive agents in Ireland and the UK for Truper and John Deere Garden Tools. Since the launch of these products earlier last year, these brands have become incredibly popular with their existing loyal customer base. The company continues its large investment in stockholding for maximum availability and speedy service to all their customers.
Move to new larger warehouse:
John Stafford & Sons – www.stafford.ie have recently moved to a new, larger warehouse at Bellefield, Enniscorthy, Co. Wexford Y21 E0F5
This new head office facility on two acres has over 36,000 ft of warehousing and will futureproof the company over the coming years to provide excellent customer service and stock availability.
New product Launches:
With over 2,400 products, Stafford’s will launch more than 600 new products at the show, including items from AC Brooklyn, Protool, Truper and John Deere.
Check out www.stafford.ie for more information on their high quality, durable products, with extra margin opportunity at retail.
Also look out for their latest seasonal promotions! For further information on how to become a stockist, please email sales@stafford.ie or phone their sales team on (053) 936 7246.
Dulux Exteriors 2024
In 2024, Dulux will continue with its vision of bringing all its exterior brands together under the umbrella of Dulux Exteriors. The Dulux Exteriors consumer proposition is a ‘paint for every surface.’ This was created with the consumer and their paint decision journey in mind. Dulux understands that shopping for that perfect colour or product can often be a tricky task, so they aim to make that task as easy and as enjoyable as possible. So, whether your customers need help with choosing which product to use or are simply looking for a colour scheme for their exteriors, Dulux is there to do the hard work for them so they can get back to the things that matter most.
The Weathershield Advantage
We all know how unpredictable Irish weather can be, that’s why Dulux Weathershield has been designed in Ireland, especially with Irish homes in mind. Dulux Weathershield has been one of the most trusted choices for exterior paints for many years. In 2024, Dulux Exteriors is introducing The Weathershield Advantage. Their unique formulation offers the ultimate in durability, with flexible protection for all types
of weather, superior coverage and a wide range of colours made specifically for Irish weather.
New Bespoke Colours for Front Doors, Wood & Metal Weathershield is delighted to introduce six new, on-trend colours to the bespoke range for Front Door, Wood and Metal in 2024. Painting a front door can transform the whole look of a home. Consumers have moved to deeper exterior masonry colours in recent years, which provides the perfect backdrop for a pop of colour on a front door. The six bright colours have been specifically chosen to complement the masonry range.
These bespoke colours can been seen on the page opposite and are available in a satin and gloss finish.
Cuprinol
Every garden is an extension of the home and with Spring’s arrival, making the most of it simply requires a little inspiration. It’s not just a garden, it’s an extra room, which is the perfect place to relax, socialise, work and play. Cuprinol 5-Year Ducksback, is a specialist wood treatment, with four modern and muted colours added to the range in 2023.
Herring Grey, Misty Heathland, Delicate Pine and Dusted Aloe, are all available in five-litre tins with Herring Grey and Misty Heathland also available in nine-litre tins. The product is enriched with wax to protect it from the elements for up to five years. Whatever project your customers are planning, they can be confident that Cuprinol’s Garden Woodcare has it covered with products rooted in nature. From harsh winters to wet autumns, their protective treatment will ensure your customer’s fencing stays looking great for up to five years. It is easy to apply, non-drip and shower-proof in an hour.
Hammerite
We often forget that the metal elements of our customer’s gardens can be protected and transformed by a pop of colour. Hammerite Ultima, launched in 2023, is the next evolution in metal paint. It is water-based and specially formulated to be applied direct-to-rust and directly to any type of metal without a primer. It provides a highly durable decorative finish for up to 12 years. Suitable for application on gates, railings, garden furniture and all types of outdoor metal.
For more information, please visit www.weathershield.ie
Smart, space-saving garden tools
Husqvarna Aspire™ Battery Powered Products are a modern collection of smart garden tools and innovative solutions designed for limited storage space. The smart features and designs make gardenwork easier and more enjoyable.
When your customer buys an Aspire™ product, they gain access to Husqvarna dealers who are trained professionals that can help them with robotic mower installation, accessories and spare parts. The Aspire™ range is also part of the POWER FOR ALL ALLIANCE, meaning one 18V battery can be shared across home and garden tools within 10+ brands.
The intelligent Robotic Lawnmower
Packed with the latest technology and best-in-class features, the GARDENA Sileno robotic lawnmower range is the most advanced robotic lawn care solution to achieve a continuous well-cut full and flourishing green lawn. From small to large, easy to complex gardens, GARDENA provides the right solution for you and your garden needs.
Why ASPEN alkylate fuel?
E10 petrol is specially developed for everyday use of “year-round” engines like passenger cars. But what about smaller engines which are only used seasonally such as lawnmowers and brush cutters? These need
a different fuel.
The durability of E10 is short and not suitable for storage. When smaller engines have E10 in the tank, the following happens: Rubber seals are affected. This results in leaks from gaskets, hoses and other rubber or plastic seals. The engine takes a beating and corrosion occurs, which damages the carburettor.
The result is starting problems and engine failure. Fortunately, there is a petrol that stands the test of time and does not cause the engine to spit out harmful exhaust gases. Aspen alkylate petrol – an ethanol-free fuel with a long shelf life.
Visit Stand B52 at The Hardware Show to learn more about these and other products from Liffey Distributors Ltd.
husqvarna.com/aspire/gardena.com/int/products/lawn-care/robotic-lawnmowers
Liffey Distributors Ltd, 309 Northwest Business Park, Blanchardstown, Dublin 15. Tel: 01-8242600 or Email info@liffeyd.com
Westland adds growing media to Westland Live platform
Westland Horticulture, home to brands such as New Horizon, Boost, Resolva, Peckish, and Kent & Stowe, is excited to announce it has added its growing media category to Westland Live, https://trade.westland.com/, giving its customers a one-stop shop for its brands and products.
Westland Live is an online ordering platform that allows customers to place orders quickly and simply. It provides real time stock updates, detailed product information and imagery, as well as order history. The self-serve website also ensures customers have a live view of their order; from the moment it is placed right through to fulfilment.
The system offers much more than keeping stock updated. It is an educational hub packed with expert knowledge to help customers gain a deep understanding of Westland products, and how to provide advice to consumers to achieve the best results. In addition, marketing teams can download digital assets to help with social media and eCRM campaigns, and content for website updates. Growing media is the number one consumed gardening product, so at Westland, they strive to support their customers in making it as easy as possible to have 24/7 access to such an essential product.
Success in gardening all starts with compost, and with Westland’s compost, you can be sure it is great for your customers’ gardens, and great for the planet. Their relentless pursuit of excellence in ingredients, processes, and quality has resulted in their most environmentally friendly and highest performance compost range ever. It provides everything your customers’ plants require for optimal growth and health.
If you don’t yet have a trade account with Westland Live, call on +44 (0)28 8772 1080 or go to https://trade.westland.com for further information.
Make sure you are stocking the best sellers
Whelehan Gardening stock Evergreen’s full range of bestselling products including the newly launched Clear Range of natural home and garden pest control products and the Miracle-Gro® Nourish & Protect Range*. They also support retailers in developing their online presence and provide product training to staff through Evergreen’s trade website which is home to their asset library and award-winning online training academy.
Evergreen Online
Evergreen’s trade website is the go-to destination for retailers to source all the latest Evergreen product
information for the 2024 season:
- Product Data: Download the latest product information, pack images, logos, barcodes and safety data sheets.
- Media Downloads: Find our latest product videos, trade catalogues, brand logos and press releases.
Evergreen Academy
Evergreen’s trade website is also home to the Evergreen Academy, their online training hub which is designed to help retail staff improve their category and product knowledge, enabling them to feel more confident about selling garden care products. The Evergreen Academy is freely available to all customers who register on the trade website and provides:
- Training modules covering the key garden care categories and sustainability.
- Over 100 short training videos to increase product knowledge.
- Staff receive certificates for each training module successfully completed.
- Education infographics to ensure staff feel confident selling gardening products.
Sign up today! Simply register online at www.evergreentrade.co.uk Enter your details and access will be granted by the Evergreen team.
*Use plant protection products safely. Always read the label and product information before use.
Miracle-Gro® is a registered trademark of OMS Investments and is used under license from OMS Investments.
Garden Fertilisers & Chemicals
The Whelehan Gardening team have provided a Seasonal Store Set-Up Checklist for 2024.
- Set up early! Keen gardeners will buy the products they know they will need, as soon as they see them on sale, even as early as the beginning of February; as soon as we get the first mild day of the year, they will be out in their gardens, tidying and cleaning up and getting their gardens ready for the season ahead
- Early, pre-season displays of moss and algae control products especially, (such as Patio Magic, MossOff, etc.), will see immediate extra sales if displays are prominent and offers are clearly displayed
- Identify and highlight the various categories and subcategories within the Fertilisers & Chemicals displays. Plant Feeding, Lawncare, Weed Control, Pest & Disease Control products should be merchandised by category to avoid consumer confusion.
- Maximise use of Point-Of-Sale material to help identify the above categories
- Special Offer signage is essential and should be checked regularly – there is no point doing a Special Offer if the consumer does not know about it
- Off-shelf displays of key gardening products in high-traffic areas of your store will massively increase impulse purchases
- Free standing display units of volume lines can result in 50%-60% extra growth in sales and can be used to create a dedicated “Special Promotion” display area in your store
- Remember that consumers are not always looking for the cheapest product; offering promotions and good value with branded products will grow turnover and drive cash margin growth
- Value-Added, “Extra Free” packs, offered by suppliers of the key branded products, are a great way to encourage consumers to spend a little extra while maintaining retail margins
- TV and Multi-Media advertising of the key brands will drive consumer awareness of new and existing branded products; ensure that you do not miss out on potential extra business by not having the advertised products in stock. Please contact Whelehan Gardening for Planograms which can be tailored to individual space requirements.
For all enquiries, please contact Whelehan Gardening at 01 5742410 or orders@tpwhelehan.ie.
