Dulux Exteriors is thrilled to unveil its plans for 2025, showcasing its commitment to inspiring consumers and empowering retailers. From high-profile campaigns to exciting product innovations, this year is set to bring bold new opportunities for transforming homes and gardens.
The Weathershield Advantage on TV
Building on its strong performance in recent years, the Weathershield Advantage campaign returns in 2025, stronger than ever. Launching the first week of April, the campaign will deliver a high-impact presence across TV, digital, and social platforms throughout the summer. This always-on strategy will emphasise Weathershield’s renowned quality and innovation in colour and durability, inspiring consumers to transform their exteriors while driving category growth.
Super Garden 2025
Dulux Exteriors is proud to continue its sponsorship of the top-rated RTÉ garden transformation show Super Garden. This partnership perfectly highlights the Dulux Exteriors portfolio, Weathershield, Hammerite and Cuprinol and its versatile proposition, “a paint for every surface.” The show will inspire homeowners to embrace their exterior projects this season.
New Weathershield Colours
Exciting updates to the Weathershield range include a refresh of the Masonry Ready Mix line, with three new contemporary shades – Baltimore, Inisheer White, and Blackpool Grey. Additionally, six bespoke Front Door Colours will debut, offering homeowners even more choices to personalise their spaces. These updates will start to roll out in early March.
Cuprinol: Celebrating Outdoor Spaces
Cuprinol’s new campaign, There’s More to Life Outdoors, will inspire consumers to reimagine their gardens and outdoor spaces. Activated through digital media, the campaign highlights the value of outdoor living.
Hammerite: Protecting and Transforming Metal
Hammerite Ultima, a groundbreaking water-based paint launched in 2023, continues to redefine metal protection. With direct-to-rust application and a 12-year durability, it’s the ultimate solution for adding both colour and protection to metal surfaces.
For more information visit www.weathershield.ie, www.cuprinol.ie and www.hammerite.ie
Your customers can try colour drenching with all walls, plinth and window reveals covered with chic newcomer, Blackpool Grey.
