The Growing Importance of Influencer Marketing
Influencer marketing has grown rapidly during the last three years and all the signs indicate that it will only become more important...
A hallmark for sustainability in the DIY world
The Belgian DIY & Home Improvement retailer, Brico Belgium, moved a few months ago to a brand new building, just at the...
It’s all about the mission
Since we first became aware of the impact of Covid and lockdowns on our industry, I’ve been...
The future of eCommerce in Europe
Online challenges and opportunities for SMEs.
Which online strategy matches the expectations of the typical European shopper?
Knowing when it’s time to leave
Gina Shaefer, co-owner of A Few Cool Hardware Stores.
It seemed so odd to me that almost as...
The Big Squeeze? I’m not so sure…
It’s tough and it’s only going to get tougher, as the Cost-of-Living Crisis bites further into consumer...
