Our Workwear Feature 2024 highlights key developments in workwear and personal protective equipment. This year it spotlights the latest innovations in workwear, including a unique holstered trousers, protective gear, tailored for professional and residential users, innovative solutions in helmets, gloves, and boots. We also explore a dynamic approach to store layouts and product offerings.
It’s time for something different – It’s time for LMA Workwear
LMA Workwear, the market leader in France have been active in Ireland for over six years. In that time, they have researched and developed a range of workwear that is specifically designed for the Irish market.
LMA Workwear launched its UTOPIE 4 way stretch at The Hardware Show in Dublin in February this year and it was an instant success. Everyone agreed it was very well designed, very comfortable and very affordable for end users. More importantly, it offers a substantial margin to the stocking merchants. It was the first trousers that LMA Workwear designed and produced in three leg lengths as standard from stock and this is proving very popular not only in Ireland but across all of LMA Workwear’s markets. In fact combining its experience in Ireland, Canada, Africa, Spain, Italy Begium and the Netherlands, LMA Workwear have moved from being a French company selling French product internationally to becoming an international workwear company based in the North of France. They now have a range to match and exceed all expectations.
The UTOPIE is followed by the 1884 and 1885 entry level holster pocket trouser, available in black and navy and again in three leg lengths as standard.
The 1884 and 1885 is priced to sell well to all end users regardless of their budget. They come with a merchandiser pack that shows at a glance your customer size and simplifies reordering.
LMA Workwear’s key principle is that workwear needs to be workwear, not casual wear. Therefore, it needs to be strong with reinforcement where necessary. That does not mean it’s doesn’t have a certain “je ne sais quoi” that sets it apart in its styling. Equally important is LMA Workwear’s distribution base. The company is looking for partners who are not afraid to offer something different to the market.
Something that sets them apart from every other store, all offering the same products and brands.
LMA Workwear will be recruiting merchants in strategic parts of Ireland over the coming 12 months. They offer exclusive arrangements in your local area, unique product styling, growing brand recognition and a great margin opportunity.
We will be contacting selected partners in the near future, but if you would like to know more and have this growing brand first in your area, contact the Country Manager Peter Dunican on 087 9660561 or peter.dunican@lebeurre.com to arrange a meeting and explore the opportunities.
Husqvarna personal protective equipment will keep you safe and ready for tough challenges!
The Husqvarna range of protective clothing and equipment is designed with the same craftsmanship and attention to details as their tools. And because they make the machines your customers are using; they know exactly how to make the clothing and equipment that helps use them best.
Workwear
The range of workwear and protective clothing takes season, weather and temperature into consideration – as well as what type of job you are facing.
Helmets
They offer high quality helmets, equipped with hearing protection and visor, for both the professional and
residential users.
Boots
They provide a comprehensive range of comfortable foot protection, made from high-quality materials, that will stand up to the many challenges of outdoor work.
Gloves
The Husqvarna gloves range is designed to provide everything your customer will need when it comes to protection and functionality and to get the job done safely.
Ear Defenders and Hearing Protection
Shop from a wide range of ear protectors, from residential hearing protection to professional-grade active ear defenders with intercom and Bluetooth®.
Visual Protection
Husqvarna offer your customer a complete range of eye protection from visors and glasses to goggles.
Other Protective Equipment
They also offer Active Cleaning detergent for protective safety equipment that is phosphate free, biodegradable and has been classified as environmentally compatible. It is also effective for cleaning saw chains, garden machines and air filters.
For more information on Husqvarna protective clothing and equipment, visit www.Husqvarna.com/ie
Transforming retail landscapes: Portwest’s strategic evolution
In October 2022, Portwest, a global leader in workwear and PPE, marked a significant milestone with the acquisition of Westaro, a well-established name in Irish agricultural and workwear sectors. This strategic move has not only expanded Portwest’s retail footprint but also enriched its product portfolio, setting a new standard in retail transformation.
Over the past year, the synergy between Portwest and Westaro has been accelerating. The expanded sales and merchandising teams have been at the forefront of an ambitious overhaul, bringing a fresh perspective to retail environments through dynamic new installations and store revamps. This rejuvenation strongly aligns with Portwest’s commitment to excellence and innovation in workwear solutions.
The integration of Westaro into Portwest’s operations has facilitated a strategic expansion of product lines. Among these, the AgriShield All Weather range stands out as a testament to the team’s dedication to agricultural safety and durability.
Designed to meet the rigorous demands of farm environments, AgriShield products combine robust functionality with comfort, ensuring that workers are well-equipped to face the elements. In addition to AgriShield, Portwest has introduced the latest collections of Dunlop footwear, Base footwear, and No Risk boots. These brands are renowned for their high performance and reliability. Dunlop’s footwear, known for its superior grip and resilience, is particularly suited for demanding work environments. Base footwear, with its emphasis on safety and comfort, has been a game-changer for various sectors. No Risk boots, designed to offer maximum protection and durability, are now prominently featured in revamped stores, reflecting Portwest’s promise to deliver products that exceed industry standards.
The transformation extends beyond mere product updates. The new store installations and revamps have been designed to enhance the customer experience, making it easier for shoppers to access and explore the full range of Portwest’s offerings.
Modernised layouts, interactive displays, and improved product visibility are just some of the enhancements that have been implemented. These changes are not only aesthetically pleasing but also functional, ensuring that customers can make informed choices and find the products best suited to their needs.
Portwest’s efforts over the past year underscore a broader trend within the retail industry: driving towards a more immersive and customer-centric shopping experience. By integrating Westaro’s expertise and expanding its product range, Portwest has set a new benchmark in the workwear sector. The focus on innovation, quality, and customer satisfaction is evident in every facet of the revamped stores and product offerings.
Moving forward, the impact of this acquisition and the subsequent transformation of retail environments will continue to resonate across the industry. Portwest’s strategic vision and operational excellence are reshaping the way workwear is presented and experienced, solidifying its position as a leader in the sector.
For further information email commercial@portwest.ie or visit www.charleshughes.ie
