In today’s tough hardware market, winning new customers and skilled staff is key. In 2024, make a game-changing move by upgrading your online presence with a powerful eCommerce solution. This step not only drives business growth but also strengthens your position as an employer.
The workforce is evolving, increasingly dominated by Millennials and Gen Z, who make up 64% of B2B buyers.
This tech-savvy generation is not just your future customer base but also your growing pool of applicants. Their decisions, both as consumers and job seekers, are heavily influenced by the role technology plays across your business. 87% of B2B buyers are prepared to spend more with suppliers offering a superior eCommerce experience.*
Younger audiences are seeking autonomy in purchasing, favouring streamlined, user-friendly online interfaces, and hassle-free transactions. If your existing eCommerce platform is underperforming or if you’re new to it altogether, 2024 is your year to advance.
Revitalise your digital presence with a state-of-the-art eCommerce solution, ensuring your business thrives.
Reducing Costs While Bolstering Retention
Revamp your online customer journey for significant internal improvements:
- ERP automation
- Optimised sales tactics
- Reduced routine inquiries
These wins translate into heightened team efficiency, freeing up your staff for strategic, growth-focused tasks, and enhancing overall job satisfaction and productivity.
Fast-track Your Online Journey
Monsoon Consulting delivers cost-effective, enterprise-level B2B eCommerce solutions, perfect for the hardware sector. Backed by their experience with industry leaders like Topline, Heat Merchants, and Tubs & Tiles, their approach empowers you to get online fast and scale efficiently.
Maximise your ROI and connect with their experts at The Hardware Show (Stand J1), or contact them for an exclusive HAI member offer for a free eCommerce Readiness Clinic at www.monsoonconsulting.com
*Forrester, 2023
www.forrester.com/what-it-means/ep315-b2b-buyers-journeygenerational-
shift/
** Avionos, 2021
www.avionos.com/our-resources/2021-b2b-buyer-report/
