Russell Hobbs has launched a special edition K65 anniversary model to celebrate 65 years of the world’s first automatic shut-off kettle. This stunning reimagining of its iconic groundbreaking kettle will be available to buy in exclusively selected retail partners from 20th July.
In 1955 Russell Hobbs created a kettle that revolutionised the way people enjoy tea and coffee. Fast forward more than 60 years and the brand is now one of the most recognisable and leading household names selling a huge range of high-quality household appliances. Throughout the last 65 years Russell Hobbs has continued innovating and producing award-winning products that make everyday life easier, and the latest launch is a nod to one innovation that changed the world.
The stunning new kettle is modelled on the original K-series and includes instantly recognisable features like a brushed stainless-steel finish, the same distinctive body shape and sleek black handle with a red on/off button, making it the perfect option for retro and modern kitchens alike.
The new K65 kettle has been updated to meet the demands of modern life, with a slim 360 power base, a perfect pour spout and fast boil technology – boiling one cup in under 40 seconds and saving 69% of energy in the process.
Russell Hobbs Marketing Manager, Dominic Lewis, commented: “We’re really excited to honour the incredible innovation that put Russell Hobbs on the map and changed the way people drink tea and coffee around the world. The automatic shut-off kettle is an invention most of us couldn’t live without and we see this as a fitting tribute 65 years on”. The K65 will be available in a classic brushed stainless steel, embossed with the Russell Hobbs logo and a unique serial number.
For further information please contact John Scanlon on 086 8128451, John.Scanlon@eu.spectrumbrands.com
