A 2015 Nielsen global report on new product innovation revealed that consumers want more new products on the market that are affordable, healthy, convenient and environmentally friendly.
However, a notable gap exists between the percentage of consumers who want more eco-friendly products (26%) and those who say they purchased them (10%). In that same year, 66% of consumers said they were willing to pay more for sustainable brands—up from 55% in 2014 and 50% in 2013.
In the same report, a survey of 30,000 consumers across 60 countries found that environmental friendliness and corporate social responsibility are key purchasing drivers – 45% of those surveyed said they are more likely to buy if “the product is from a company known for being environmentally friendly”, and 43% are more likely to buy from a company known for its commitment to social value.
Consumers are starting to consider sustainable practices a basic cost of entry, rather than a market differentiator, with energy saving and reducing their carbon footprint emerging concerns. This is forcing businesses to change how they design their products and communicate their brand with sustainability in mind, and with a focus on offering ‘social value’ to the market. In Ireland, a number of companies are working hard to expand the range of environmentally friendly and sustainable products available on the market.
Over 70 years’ experience
Luceco Plc brings with it over 70 years’ experience as it increases its presence in the electrical market in Ireland with established brands BG Electrical, Masterplug, Ross and Luceco LED Lighting. Having successfully floated the company in 2016 to become Luceco PLC, a 34% share price increase has allowed considerable investment into the company’s product range.
Luceco LED Lighting says it is thriving in the competitive, fast-paced environment of the LED market, leveraging its manufacturing expertise by developing new high-quality products to support the evolution of lighting and its use in our homes and buildings. The Irish market opportunities in both the residential and commercial building markets, coupled with Luceco’s extensive lighting portfolio and in-house lighting design service, make it a key partner in lighting solutions.
Luceco has introduced the FType range of Integrated LED fire rated downlights, delivering, it says, the market’s first 100 lumens per watt, fire-rated residential downlight range. Luceco’s focus on fast-fit solutions, functionality and maximum energy-saving make FType perfect for both new build and retrofit applications, the company states.
According to a spokesperson: “Comparing FType to competitor equivalents, the impressive light output of the FType 6W version outperforms other 8-10W downlight fittings in the market, giving you up to 25% energy saving and delivering an impressive 600lm light output. This makes the FType the most efficient and unrivalled residential LED fire rated downlight range on the market.”
Natural paint vs conventional paints
Distributed by MacCann & Byrne, Auro has, for three decades, been using predominantly organic and mineral raw materials to manufacture a wide range of paint and related products. According to MacCann & Byrne, Auro is a pioneer in the field of ecological research and development of high-profile, marketable paint materials. Auro manufactures paints, oils, waxes, cleaning, care and maintenance products with the highest possible degree of consistency. Auro’s philosophy is based on “gentle chemistry”, which means the natural paints are made with ingredients that are minimally processed and are also abundantly available such as organic linseed.
“We now spend on average 80% of our time indoors where we inhale unseen fumes from synthetic products. These are now the prime suspects in the rise of unexplained allergies, ME, asthma, eczema and the list goes on. Therefore, it is important to use wall paints of the highest quality that constitute no substantial source of pollution of the indoor air. In this respect, the so-called volatile organic compounds (VOC) play an important role. Nearly the complete Auro product range fulfils the requirements of the French VOC regulation and receives the top grades, A or A+,” a spokesperson said.
In order to define a uniform health-related evaluation of emissions from building products for construction and renovation, the German AgBB set up an evaluation scheme. Auro products from every field of application were tested according to the AgBB scheme and are particularly recommendable for indoor use. Since 2007, Auro is annually certified as a CO2-free company by the Climate Neutral Group.
MacCann & Byrne has also been supplying UPM ProFi composite decking to the Irish market for approximately 24 months. UPM decking was first launched in 2007 and is both PEFC and CE certified and in addition it has won several international awards. UPM ProFi Wood Plastic Composite (WPC) is the first industrial scale solution for self-adhesive label waste. According to MacCann & Byrne, the innovative production process utilises cellulose fibres and plastic polymers that are surplus by-products in self-adhesive label manufacture and processing.
UPM ProFi Deck’s lignin-free fibres enable richer colours which, whilst gently lightening over time, never suffer from the ‘wood greying’ effect that dulls many WPC boards. The ProFi deck has an engineered hollow structure with strength properties gained by combining high impact grade polypropylene with cellulose fibres. UPM composite decking is both recycled and recyclable, further benefits include superior stain resistance, ultra-durable core, high impact strength, and good friction in both wet/dry conditions. MacCann & Byrne supplies UPM ProFi Deck in a range of four colours, Autumn Brown, Chestnut Brown, Stone Grey and Silver Green.
In addition, MacCann & Byrne notes that UPM ProFi is a nontoxic and carbon light product. Each square metre of UPM ProFi Deck contains at least 10kg of recycled materials. A spokesperson adds: “All raw materials are non-toxic and harmless to the environment. No PVC is used. UPM ProFi products are sustainably manufactured and packaging is kept to a minimum.”