ERP provider Intact has announced it is rebranding to GenetiQ (pronounced gen-et-ic), marking a defining milestone in the company’s evolution as a modern, cloud-first ERP platform for merchants, wholesalers and distributors.
Founded in Ireland, the business has grown from its origins as a finance-led system into a full end-to-end ERP platform supporting inventory-driven businesses across Ireland, the UK, the USA and Australia/New Zealand.
The name GenetiQ reflects both the industry DNA built into the platform through decades of working alongside customers, and the intelligent, adaptive technology that powers it.
The rebrand follows the 2024 launch of the company’s cloud-native platform, GenetiQ Cloud, and a multi million euro investment in modernising its technology stack, including scalable cloud infrastructure, automation and practical applications of AI. Justin Lawless, Chief Executive Officer, said: “GenetiQ marks the next stage in our journey as a company. The platform we’ve built over the past few years reflects the direction we set for the business, and the new name simply brings that into focus.
Our software now supports far more of our customers’ day-to-day operations than when we first began, and the genetics of the businesses we serve remain built into everything we do. While the name and look are evolving, our independence and long-term commitment to customers remain unchanged.”
The Intact name originated from ‘Integrated Accounts’, reflecting the platform’s early focus on finance. Today, GenetiQ delivers financial, operational and commercial capability in a unified system designed for scale and continued growth.
The company remains proudly independent and family-run, guided by the same ownership and leadership team and backed by Goodbody Capital. As part of its growth strategy, GenetiQ plans to recruit 140 additional team members over the next two years to support continued product development and expansion.
For customers and partners, the transition represents continuity. The same teams, products and customer focus remain in place, with product branding aligning under the GenetiQ name in upcoming updates.
But the bigger story is about where business software is heading next. It’s no longer just about recording transactions or storing information. Increasingly, it’s about helping teams work faster, make better decisions and respond more effectively while the trading day is still moving.
AI that helps
AI is everywhere right now, and most of it is noise. But used properly, it is starting to do genuinely useful things inside business software. Think about your team’s daily workload. A customer emails about the next part of an order. Someone has to find the account, understand the context and work out what’s needed. AI can do that automatically – preparing a draft response or order for your team to
confirm.
On the purchasing side, it analyses sales patterns, supplier lead times and seasonal demand to give buyers better, timelier suggestions than any manual process could. It can also highlight unusual sales patterns, margin changes or stock issues earlier, helping your team spot problems sooner rather than later.
It’s not replacing anyone. It’s handling the time-consuming parts so your team can focus on the work that matters. Used properly, AI becomes another pair of hands in the system – helping your team get through the day faster. A more practical future for builders’ merchant software Alongside developments like AI, more companies are choosing cloud systems that run through the browser, offering faster, more user friendly software that makes it easier to get new staff up and running.
For merchants managing thousands of products, multiple branches and tight margins, those kinds of improvements can make a real difference day to day. Just as importantly, businesses are starting to think more carefully about the platform underneath – whether it is flexible enough to evolve, connect easily with other systems and support new technology as it matures.
And that’s ultimately what the move to GenetiQ Cloud reflects modern business software that’s faster, easier to use and increasingly able to assist the people running the business. What matters now is having a platform that can grow and evolve with the way business software is changing.
More information is available at www.genetiqsoftware.com.
