This April, Dulux Weathershield launched its captivating ‘Happy Homes’ TV campaign, showcasing the remarkable transformation capabilities of Weathershield paint. The campaign highlights how Weathershield can ‘Make your home happy, in any Irish weather,’ featuring beautiful colours made specially for Irish weather, superior coverage for maximum value, and a durable, mould and algae-resistant formula.
The campaign promises that lasting change starts with Dulux Weathershield. It will have a high-impact presence across TV, VOD, digital, and social platforms throughout the summer. This always-on strategy will highlight Weathershield’s renowned quality credentials and leadership in colour and hopes to inspire consumers to refresh their home’s exterior.
Super Garden & Bloom Powered by Dulux Exteriors Dulux
Exteriors proudly returns as a sponsor of Super Garden 2025 on RTE One. This popular show features five aspiring garden designers from across Ireland, each given an identical garden as a blank canvas to create their showpiece.
The winning designer earned the prestigious opportunity to showcase their garden at Bord Bia Bloom, also proudly sponsored by Dulux Exteriors.
This partnership offers Dulux a fantastic platform to highlight its extensive Exteriors portfolio, including Weathershield, Cuprinol, and Hammerite. Super Garden has become a top five watched show on RTE One, consistently attracting over 250,000 viewers per episode.
Dulux Interiors – Dulux Heritage Brand Awareness
This year, Dulux Heritage continues to invest in driving brand awareness. As proud sponsors of this year’s Great House Revival, the show reached 500,000 viewers weekly over its eight-week run. Additionally, the collaboration between IMAGE and Vogue Williams in April featured a complete transformation of Vogue’s new Howth home.
This transformation was showcased on her Instagram channels and highlighted in a full article and editorial feature in IMAGE Magazine, beautifully displaying the range of Heritage colours. Coming next, Dulux Heritage will collaborate with The Irish Times and three prominent Irish influencers. This partnership will kick off in June and run through October, aiming to reach over two million people across various platforms.
The journey and impact of Heritage will be showcased and supported across multiple touchpoints, including high-impact print ads, captivating editorial video transformations, and targeted digital display advertising. The Heritage “It’s a Feeling” campaign will run throughout the year, featuring new creative elements that emphasise the brand’s quality and trust credentials.
Consumers can explore the range and discover our new lighting tool at www.duluxheritage.ie
Change Starts Here TV, VOD & Digital Campaign
This campaign is not just about paint; it’s about inspiring customers to reimagine their interior spaces with colour. It celebrates how a fresh coat of paint can transform any room into a haven. The TV advert, which premiered in May, encourages viewers to embark on their own DIY projects.
Significant investment has been made to run the campaign on Broadcaster Video on Demand (BVOD) and digital channels through to September.
The campaign includes collaboration with key influencers who will share their own transformations and experiences with Dulux paint, reaching a wider audience and inspiring more people to start their own projects. Additionally, the campaign features new colours, unique product benefits in the Dulux Easycare and AquaMax range, showcasing their versatility and the transformative power they bring to any space.
