The A.R.E.N.A. Alliance, www.alliance-arena.com, have recently announced the start of a partnership with Woodie’s for the supply of DIY, Home and Garden products, effective from February 2025. Woodies has 35 DIY stores. The A.R.E.N.A Alliance now includes 10 partners: Woodie’s (Ireland), hagebau (Germany), Le Groupement Les Mousquetaires (France), Jumbo (Switzerland), Gruppo Bricofer (Italy), Dedeman (Romania), Pevex (Croatia), Maxeda DIY Group (Benelux countries), Groupe BMR (Canada) and Kent Building Supplies (Canada).
“Joining A.R.E.N.A. marks a significant milestone for Woodie’s as we strengthen our sourcing capabilities and expand access to leading DIY, Home, and Garden suppliers and manufacturers. This partnership aligns perfectly with our commitment to delivering quality and value to our customers while leveraging the collective expertise of leading DIY distributors across Europe and Canada. We’re excited about the opportunities this collaboration brings and look forward to driving growth and innovation together.” said Damien Dwyer, CEO of Woodie’s.
“We are proud to welcome Woodie’s as a new member of our international alliance. This integration enables the alliance to strengthen its presence in Europe and Canada, following the successful integration of Groupe BMR in June 2023 and Kent Building Supplies in January 2024. It also reflects a shared strategic vision and mindset among the various partners, aimed at combining our strengths so that we can all perform even better for our stores and our customers. Our team is looking forward to a successful new partnership in Ireland which will benefit all parties involved”, said Frank Staffeld, Chairman of the Board of Directors of A.R.E.N.A. and General Manager Procurement & Category Management of hagebau.
Woodies’ membership is an important step in A.R.E.N.A’s development, and demonstrates the vitality of our model, which aims to work relentlessly to improve the commercial performance of each Alliance member”, adds Vincent Maïques, A.R.E.N.A Adminstrator and Bricomarché store owner.
