Dulux Ireland will continue to be a leader in the exterior paint category with a significant investment across TV, BVOD, digital, social, and in-store for their key brands: Weathershield, Cuprinol, and Hammerite.
Weathershield ‘Happy Homes’ TV Campaign Weathershield returns to screens with its uplifting ‘Happy Homes’ campaign, celebrating the transformative power of exterior colour. This creative connects emotionally with Irish homeowners, showcasing how Weathershield can “Make your home happy, in any Irish weather.” Moving beyond functional messaging, it taps into the pride consumers take in their homes and highlights the beautiful colour range designed for Irish conditions.
This major investment ensures strong visibility across TV, VOD, digital, and social throughout the summer, supported by instore activation. This integrated approach will drive consumer demand and footfall to your stores during peak season, reinforcing Weathershield’s leadership in quality and colour.
New Weathershield Colours & Updated Guide
Seven new contemporary shades join the Weathershield colour mixing range, including deep greens Glendalough and Fethard Fog, rich blues Gormu and Farraige, and trending neutrals including best-seller Egyptian Cotton and Fanore Sands, plus Woven Willow, a sophisticated brown. Updated Colour & Product Guides are now available for in-store, offering inspiration for consumers and a practical tool for your paint category staff.
Super Garden 2026
Dulux Ireland are proud to continue sponsoring RTÉ’s Super Garden, showcasing their full exterior portfolio – Weathershield, Hammerite, and Cuprinol – with the promise of “a paint for every surface.”
Cuprinol & Hammerite
Cuprinol’s There’s More to Life Outdoors campaign will inspire garden transformations, while Hammerite Ultima continues to set the standard for metal protection with water-based, direct to- rust technology and 12-year durability.
