
Crown Paints has launched a brand-new interior paint, ULTRAMATT+ Vinyl Matt Emulsion, following customer demand for high-performance products.
After completing extensive research with both professional decorators and DIYers, Crown found there was a need for paint that delivers on whiteness, coverage and durability – and ULTRAMATT+ has been developed to meet those expectations head-on.
Combining ultra-white colour with a smooth matt finish to ensure walls and ceilings look fresh and flawless straight from the tin. ULTRAMATT+ delivers outstanding coverage, with a spreading rate of up to 14m² per litre. Professional decorators who trialed the product highlighted its ease of application, premium quality, and ability to achieve a consistent, even finish with fewer coats.
The paint film is protected against mould, enabling interiors to stay looking fresher for longer, even in kitchens, bathrooms or other high-humidity areas.
Available in Pure Brilliant White in 2.5L, 5L and 10L sizes, and Magnolia in 10L, ULTRAMATT+ gives you the flexibility to recommend the right pack size for a wide variety of projects. The paint’s creamy texture ensures it applies smoothly by brush or roller, and it is touch dry in just two hours, as well as ready for recoat in four, allowing faster completion times without sacrificing quality.

This combination of features makes ULTRAMATT+ not just a paint, but a practical solution for everyday decorating challenges.
With ULTRAMATT+ Vinyl Matt Emulsion, you can offer a paint that reflects genuine customer demand and combines performance with practicality. It is a trusted addition to your range that will help your customers achieve results they can rely on.
For more information on ULTRAMATT+ and the full Crown Paints range, contact your local Crown Paints representative or visit www.crownpaints.com