The Irish market has seen many changes over the last number of years and the paint category is still evolving as a result. Dulux Paints Ireland continues to be at the forefront of these changes, working with retail partners to drive momentum in the category.
Dulux Easycare New Colours
For stain repellent technology to keep walls looking better for longer and a tough and washable matt paint that allows consumers to wipe away stains easily, the Dulux Easycare range is the ideal solution for busy households.
This year, the Easycare Washable Matt range welcomes nine new colours, Decadent Damson, Egyptian Cotton, Faded Indigo, Heathland, Honey Nut, Pebble Shore, Sapphire Salute, Stonewashed Blue, and Colour of the Year 2023, Wild Wonder.
To help bring the shades to life, Dulux`s Interior Colour Team have curated a unique set of stunning palettes which work beautifully together to inspire shoppers to pick up a paint brush.
The Easycare range is brought to life in the 2023 Colour Inspiration Guide with helpful advice and trend insights designed to support consumers on their DIY journey.
Dulux’s exciting Easycare news is amplified through a wide-reaching TV & VOD campaign which will run up to the August Bank Holiday weekend. A range of impactful POS is available to retailers to help drive visibility and awareness of the new colours available to shoppers instore. Please contact your Dulux Sales representative for more details.
Dulux Heritage
Dulux has always stood for durable luxury, and the Heritage range encapsulates the proud history of the Dulux brand. Dulux Heritage is a collection of 112 luxurious shades inspired by the past, combined with contemporary trends to make everyday homes extraordinary. The carefully selected colours have been expertly curated into different tonal palettes to make finding the perfect shade easy. The collection of classic colours is available in two high-quality finishes: Velvet Matt with premium quality pigments for excellent depth of colour, soft to touch finish and effortless application on walls and Eggshell for
a stunningly smooth finish on woodwork and metal.
Available in selected stores nationwide, Heritage will receive continued media support with a heavy-weight print, digital and PR campaign throughout June, July and September with a focus on driving awareness and footfall instore.
Consumers can explore the range and find inspiration at www.duluxheritage.ie
Dulux Exteriors
Dulux Exteriors is proud sponsor of Super Garden 2023, highlighting their exterior brands Weathershield, Cuprinol and Hammerite.
The Dulux Weathershield Advantage
The Dulux Weathershield Advantage stands for ultimate durability, superior coverage and great colours made specially for Ireland. Dulux Weathershield has improved protection against mould and algae*, ensuring a freshly painted home stays cleaner for even longer. Weathershield is in stores now with a strong radio and digital advertising campaign to support it throughout the exteriors season.
The 2023 Weathershield colour card helps make outdoor colour choice as easy as possible for the customer with new colour schemes designed by their experts and a new and improved chip layout featuring new additions to the bespoke colour range.
See www.weathershield.ie for more.
*Contains a fungicide to inhibit the growth of mould and algae within the paint film and helps it stay looking cleaner for longer. Our new formulation is three times more effective than our 2020 formulation.
Cuprinol Ducksback New Colours
With the weather improving, people are delighted to be spending more time in their outdoor spaces and now is the time for a garden refresh with Cuprinol Ducksback. It has an advanced, wax enriched and non-drip formulation, that will add colour and weatherproof sheds and fences for up to five years. Cuprinol Ducksback is quick drying, allowing customers to complete a job in a short period of time. It is also low odour and safe to use around plants and pets. Cuprinol 5 Year Ducksback is now available in four new colours: Delicate Pine, Misty Heathland, Herring Grey and Dusted Aloe.
New Hammerite Ultima
2023 sees the exciting introduction of Hammerite Ultima, the next evolution in metal paint. The new water-based formula is designed to be used directly onto any metal and on rust, Hammerite Ultima is formulated to offer up to 12-year corrosion protection, creating a tough barrier which keeps water
and oxygen away from the substrate, preventing rust to form. This easy to apply paint is quick drying and will allow your customers to finish the job in one day so they can rest assured that their metal surfaces are well protected for longer.
The Dulux Academy – open to Professional Decorators
Did you know that the Dulux Academy has been busy running spray courses for professional decorators? The Academy team has collaborated with master craftsman Dominic Crowley (Instagram; @dominic_crowley_painting) to create and deliver courses relevant to those in the trade. These courses have been running in their manufacturing site in Cork which is home to the Academy. Dulux are focused on the art of spray with their spray essentials course and for those with more experience they are running courses focused on HVLP or airless spray. They have linked in Dulux Trade Points Stores and Dulux Trade Loyalty members to allow them to focus on the world of spray. Make sure you are ready for professional decorator customers by contacting Dulux now for Dulux Trade product and skills training for your store staff.
The Dulux Academy has also been busy celebrating colour through their Heritage Masterclasses.
They have been facilitating sessions with colour/paint advisors to help them to deliver combinations and
specifications to consumers.
Dulux will continue to support Heritage through practical sessions.
If you have any queries on the Academy or would like to find out more email – DuluxAcademyIreland@Akzonobel.com where the team are happy to help. They look forward to seeing you in the Academy soon.
Retailer Support
Did you know that Social Media digital packs are available for retailers use across the Dulux Exterior and Interior categories? Please contact your Dulux sales rep for further information or to request your digital pack. Retailers looking for additional information and support on any of the above topics can contact their Dulux Sales Representative or the Dulux Technical Advice Centre on 021 422 0222.
