One of Ireland’s leading bathroom brands, SONAS, following a successful management buyout last year, has strengthened their senior leadership team with several new management
roles created this year.
Speaking about the expansion, CEO Richard Sloan said “This is the start of an exciting chapter for the business, and I am delighted to welcome some impressive new talent to SONAS.
With these new appointments we have an excellent senior management team who together with our wider team of ninety experts, will continue the evolution of the SONAS brand and business. This can only strengthen what we know is a top rate customer experience.”
Joining the senior management team are Derek Keeley, in the role of Sales Director and Louise Murphy, newly appointed Head of Marketing. Derek brings a wealth of experience in managing highly successful sales teams with industry leading companies such as Coca Cola and Sysco Foods. Derek will lead the retail and commercial sales team on the island of Ireland.
Louise’s extensive background extends to working with global automotive brands as well as running her own Marketing Consultancy business in recent years. Louise leads on brand strategy and is responsible for integrating all marketing channels online and offline. Another newly created role of Customer Experience Manager has been filled by Neringa Stasiunaite. Vastly experienced in managerial and supervisory roles, Neringa will lead the newly formed Customer Experience Team and will have oversight of all the customer service touch points including Retailer, Technical and Showroom Support.
The development of the SONAS brand has been driven by a product strategy to design and manufacture the SONAS range of bathroom products. To bolster future plans there are three new appointments in the Product Development Department.
Francisc Pentek and James Quinn join as Product Category Managers, both with extensive experience in the Bathroom Industry. James and Francisc will work alongside Gerard Fahy, Commercial Director, who will drive new product strategy ensuring the vitality of SONAS product offering, and leading the way in terms of design, durability, and market positioning.
Reflecting the high priority of delivering durable and high-quality products, Gavin McGarry has been promoted to the new role of Quality & Compliance Manager. Gavin will be responsible for ensuring the high quality of the SONAS product offering, overseeing rigorous testing procedures, and ensuring compliance with all industry and environmental standards.
The SONAS brand offers an unrivalled range of bathroom products across all product categories, at price points from entry level to upper mid-market. The extensive range enables the company to compete for market share across three key channels: RMI (Refurbishment, Maintenance and Improvement) Market, New House Building and Commercial Building Projects.
