Following the huge success of its inaugural movie-themed marketing campaign, which ended in June 2021, Keystone Lintels, a leading manufacturer of steel lintels, is delighted to launch ‘Movies from Home 2’ and once again is anticipating it to deliver high-value sales for its merchant customers from local building projects.
Running until March 2023, Keystone’s eye-catching and tongue-in-cheek ‘Movies from Home 2’ campaign, has like its predecessor, a simple message for merchants: tell us about live projects in your area and our sales team will help you to secure them.
The campaign has been designed to engage directly with merchant customers and help generate sales opportunities. It will also help educate merchants on Keystone Lintels’ lead process – all they need is the lead and the dynamic sales teams at Keystone will follow up and pass back any orders to the merchant customer that provided the initial lead, resulting in a direct sale for that branch.
The lead generation partnership message is once more being communicated to merchant partners through a movie-themed campaign, which this time takes inspiration from classic films including the Indiana Jones series of movies, Jaws, Toy Story and The Avengers.
The campaign runs across a variety of channels including print and digital trade press ads as well as innovative direct mail including popcorn boxes.
Kris Willis, Ireland Sales Director, Keystone Lintels said: “Our first Movies from Home campaign was created to allow Keystone to work closely with our merchant partners to drive enquiries and sales. The campaign was such a huge success that Keystone has brought it back and now launched Movies from Home 2 in order to continue to secure new Lintel orders and drive turnover for our Irish merchants.”
As an added incentive, merchants will have the opportunity to win movie-themed prizes including 65” Sky Glass TVs, home cinema projectors and screens, family cinema tickets and additional spot prizes.
Keystone has always valued its partnership with builders’ merchants and has a proud 30-year history of unwavering support to its merchant partners. ‘Movies from Home 2’ is poised to deliver high-value sales and will undoubtedly show how Keystone’s partnership approach offers huge benefits and adds value to its customers.
