Boost, the All-Purpose Liquid Plant Feed from Westland Horticulture, is back on TV this Spring & Summer in Ireland & the UK driving awareness and preference ahead of the peak season. Following the success of Boost, which is the fastest growing* plant food on the market, Westland is investing in a media campaign for Boost for the third consecutive year. The advert will be aired on high viewership channels, including Channel 4, ITV3, ITV4, and Sky, surrounded by contextually relevant programming for the home and garden. Launched in early May, the campaign is phased to maximise coverage to drive visibility and preference, ensuring Boost remains top of mind as consumers enter the peak consideration window for plant feeds.
The campaign is expected to reach an audience of 40 million consumers with a captivating creative advertising campaign centred around the product’s key messaging of achieving 4 x more blooms**, along with more fruits and vegetables by adding Boost to watering cans. The All-Purpose Liquid plant feed, meticulously crafted for use in peat free compost, features PLANTSENSE™ technology, which is an optimised ratio of high-quality nutrients as well as a water management system, helping plants get all the
nutrients they need so they reach their full potential.
Helen Amos, Head of Category at Westland Horticulture, commented: “At Westland, we want every gardener to enjoy a successful season, year after year. We continue to invest in our brands through media campaigns to help drive awareness, consideration and inspire consumers to choose Westland as their trusted partner in the garden. Our creative advertising aims to connect with gardeners and demonstrate how Boost can transform their garden into a thriving, vibrant space that’s full of colour.
“We will also be supporting our retail partners with a high level of instore presence of Boost, and there’s a variety of options available to capture consumer attention in-store to maximise sales opportunities.”
In common with all Westland products, Boost All Purpose Liquid plant feed range can be ordered 24/7 via Westland Live, and frequent top-ups are easy as part of a Westland weekly delivery.
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