Boost, the All-Purpose Liquid Plant Feed, and Resolva, from Westland Horticulture, returned to TV screens this May across Ireland and the UK as part of a major seasonal media investment designed to drive consumer demand and increase footfall into hardware stores and garden centres at peak trading time.
Boost is celebrating its fifth consecutive year of national TV advertising, helping cement its position as a trusted plant feed delivering visible results for gardeners. This spring, the dedicated 20-second advert will run across high-reach channels including RTÉ and Virgin Media in Ireland and Channel 4 and Sky in the UK, targeting lifestyle and gardening audiences. The campaign is expected to reach almost 30 million consumers and will be supported by video-on-demand activity and influencer-led social media throughout the season, ensuring sustained visibility at the point when gardeners are actively feeding plants and refreshing containers.
The advert highlights Boost’s standout promise: 4x more blooms*, plus more fruits and vegetables, thanks to its unique formulation. Featuring PLANTSENSE™ technology, Boost delivers an ideal balance of nutrients and enhanced water management. The campaign is designed to drive repeat purchase behaviour and support strong in-season sales momentum for retailers.
Resolva Xtra Fast Weedkiller Ready To Use will also return to TV screens this May, marking its 16th consecutive year of national advertising investment, highlighting the problem of nuisance weeds and reinforcing itself as the simple solution for fast results.
This sustained investment continues to drive category participation and strengthens Resolva’s position as the trusted solution for gardeners looking for fast, effective weed control, helping retailers capture demand during peak weed-treatment periods.
Keith Nicholson, Marketing Director, at Westland Horticulture, commented: “We continue to invest in our brands to support our retail partners and drive consumers into the categories during the key spring/summer selling window. With strong national TV coverage behind both Boost and Resolva, retailers can stock with confidence knowing there is significant consumer demand being generated at exactly the right time in the season.”
Boost All Purpose Liquid Plant Feed and Resolva Xtra Fast Weedkiller Ready To Use are available to order 24/7 via Westland Live, https://trade.westland.com, with convenient in-season top-ups to help retailers maximise availability and sales opportunities throughout the peak gardening period.
For further information visit www.trade.westland.com
*Bedding plants fed with Boost liquid plant food versus unfed.
Resolva Xtra Fast Weedkiller contains Pelargonic Acid. Use plant protection products safely. Always read the label/product information before use.
