IITC have announced three new own-brand garden tool ranges: Glenford, a premium range engineered for the professional; RAVN, a quality-led mid-tier range for the gardener who values lasting quality over cheap pricing; and Digby, an accessible entry-level range that makes it easy to start. All three brands launched in Q3 2026.
The three brands have been developed with Niall Nugent, Brand & Product Consultant, and the former Commercial Director of Ames True Temper Ireland, who IITC appointed to support the development of its new garden tool brands and ranges. With decades of experience across the gardening and hardware trade, he has helped shape the range from the ground up.
“Today’s buyer can see right through cheap tools – they’re a false economy. With Glenford, RAVN and Digby, we’ve built a range that meets every gardener where they are now from the professional to the first timer, with real quality at every tier.” said Niall.
Glenford: professional grade, built to outlast Built for landscapers, builders and farmers and engineered for durability in the toughest conditions.
– Backed by a limited lifetime warranty
– Recognisable by its signature red finish
– Solid Ash handles, double-riveted to the head at the joint where long-handle tools are most likely to fail
– Balanced strength heavy enough for real strength, light enough to work with all day
– Hammertone finish to protect against rust, with extra-long super-sockets and large steel D-grips for gloved hands
RAVN: quality and value the buyer can trust
Built for the buyer who values quality and value for money, and who sees through cheap tools as a false economy.
– Tempered steel rather than quick welds
– Quality Larch timber handle, made to work hard and sit comfortably in the hand
– Head-to-handle retention at the joint where cheap tools fail first
– Backed by a 15-year warranty
Digby: simple gardening, easy to start
Built for first timers and anyone at the start of their gardening journey, Digby is the accessible, entry-level range that makes getting started an easy decision.
– Accessible entry price point – quality to get the job done, without a big, considered purchase
– Clean, simple design that’s easy to find and easy to choose in store
– A playful, encouraging personality that gives new gardeners the nudge to begin.
“Stop planning. Start digging.”
For more information contact Clinton Maguire at clintonmaguire@iitc.ie or visit www.iitc.ie.
