Westland have launched their Agri Master and Landshaper tool range in July at this year’s GLAS Trade Show, creating one of Ireland’s most complete capability-led tools offering and reinforcing its long-term commitment to the Irish gardening and landscape market.
Launching Agri Master (available September 2026) and K&S Landshaper (available December 2026), Westland becomes one of the only suppliers in the country to offer retailers a complete capability-led tools portfolio, designed around the way consumers really work outdoors.
The Westland portfolio now comprises:
– Kent & Stowe Garden Life: Endless Capability – lightweight tools for effortless gardening.
– Kent & Stowe Stainless Steel: Growing Capability – premium tools for passionate gardeners.
– Agri Master: Enduring Capability – purpose-built for landowners, smallholders, equestrian users and customers maintaining larger outdoor spaces.
– K&S Landshaper: Serious Capability – professional-grade tools engineered for landscaping, groundworks and demanding outdoor projects.
Together, these four ranges provide retailers with a clear merchandising strategy, enabling shoppers to select the right tools for their level of capability and application, while remaining within one trusted supplier.
Investing in the Future of the Category
Westland believes the Irish tools market deserves more than simply new products. The company has developed a complete category solution designed to help retailers grow sales, simplify ranging decisions, and create stronger in-store destinations.
The launch of Agri Master and K&S Landshaper are supported by significant investment, including:
– Local stockholding in Ireland
– Comprehensive POS conversion kits
– Premium merchandising systems
– National marketing campaigns
– Consumer PR and communications
– Digital and social media activation
– Retail training and launch support
This integrated programme gives retailers confidence that the category will be supported throughout the season, and not just simply supplied.
Built Around Irish Consumers
Ireland’s unique mix of urban gardeners, larger rural gardens, landowners, equestrian users, smallholders and professional landscapers demands a more intelligent approach than the traditional good, better, best product hierarchy. Instead, Westland has developed its portfolio around four distinct capability platforms, enabling retailers to merchandise tools around consumer needs rather than price points. From the occasional gardener to those who shape and care for the land, Kent & Stowe and Agri Master provide a clear pathway through every stage of capability.
Assumpta Meally, Country Manager at Westland Horticulture Ireland, commented: “Our ambition is simple, to build the strongest tools category in Ireland. Rather than asking retailers to choose between disconnected brands, we’ve created one complete portfolio that serves every type of customer.
Combined with local stockholding, outstanding merchandising and a fully funded marketing programme, we’re making a long-term investment in the category and in our retail partners’ success.”
For further information, merchandising solutions or ranging discussions, contact marketing@westland.com.
