Einhell, the renowned German power-tool and garden-equipment manufacturer, has officially launched as a registered business in Ireland. This strategic move enhances Einhell’s commitment to expanding its presence in the Irish and UK markets, with the brand poised to capture significant market share, particularly with the launch of its new professional product range.
Over the past four – five years, Einhell has seen remarkable global growth, increasing its annual revenue from €500 million in 2017 to more than €1.1 billion in 2024. This growth has been fuelled by the success of its Power X-Change platform, now comprising of over 350 cordless tools and driving more than 50% of the company’s revenue. Each tool in the range is powered by a single, interchangeable battery system – eliminating the need for multiple batteries and chargers, and offering users the ultimate in convenience, flexibility, and cost-efficiency.
As part of its market expansion strategy, Einhell is now targeting the professional sector with its recently launched Power X-Change Pro range. These high-performance tools are engineered to meet the demanding needs of tradespeople and professionals, offering the same cordless innovation and reliability for which the brand is known.
The Irish registration marks a significant milestone for the company as it aims to build stronger relationships with local retailers, trade professionals, and end-users. By establishing an in-market presence, Einhell will be better positioned to tailor its offerings to the unique needs of the Irish market and respond more swiftly to customer feedback and market trends. The move also supports job creation, with plans to expand the local team to reinforce sales, service, and technical support operations across the country.
At the helm of Einhell’s UK and Ireland strategy is James Clarke, who joined the company 18 months ago as Managing Director for the UK & Ireland. With his background at Stanley Black & Decker, James has been instrumental in expanding Einhell’s footprint, particularly with the successful introduction of its Power X-Change range across both markets.
In March 2025, Rowan O’Meara was appointed Sales Director for Ireland, bringing with him over 25 years of experience at Stanley Black & Decker. Rowan`s extensive knowledge of the Irish market will play a crucial role in accelerating the company’s growth and in driving the success of the newly launched professional tools.
Einhell’s reputation for quality and performance is reinforced through its high-profile global partnerships with the Mercedes- AMG PETRONAS Formula One Team and FC Bayern Munich. These collaborations highlight the brand’s shared values of precision, innovation, and performance at the highest level, helping elevate awareness and trust among consumers and professionals alike.
“Our decision to officially register in Ireland reflects our deep commitment to both the local market and our larger regional growth strategy,” said James Clarke, “With Rowan’s leadership and the introduction of our professional tool range, we are positioned to expand our market share in both the consumer and professional sectors in Ireland.”
The company’s new professional-grade tools, along with its established consumer lines, will be supported by a dedicated local service and support network, ensuring customers across Ireland have access to top-tier products and after-sales care.
For further information email salesorders-ireland@einhell.com or phone 01-960 1005.
