The Irish Hardware sector is witnessing a significant transformation and a key part of this change is bringing Business-to-Business (B2B) functionalities into existing online stores presenting Irish hardware retailers with substantial opportunities to streamline processes and boost profitability.
Capitalising on Existing Relationships
Moving B2B trade accounts online is a huge opportunity. Your trade customers already buy from you – so why not make it easier for them? No costly customer acquisition, just better service and more efficiency.
Turn Your Online Store into a Powerful Sales Tool
With dual B2C/B2B functionality, trade customers can log in and see products and pricing tailored just for them. No need for separate systems – your online store works for both regular shoppers and trade buyers.
Make Ordering Easier for Trade Customers
Let customers place orders anytime, directly through your website. No more waiting on sales reps or calling in orders – just fast, hassle-free purchasing when they need it.
Increasing Sales Representatives’ Effectiveness
Automating routine tasks frees up your sales team to focus on their core strengths: introducing new products and nurturing client relationships. Sales representatives can utilise the online platform to showcase the product catalogue during client visits, eliminating the need for bulky, frequently outdated physical catalogues.
Reduce Order Errors & Save on Returns
Allowing customers to place orders directly minimises the risk of errors associated with manual order entries by sales representatives. This reduction in errors leads to fewer returns and re-deliveries, cutting costs and enhancing customer satisfaction.
Get Valuable Customer Insights
Your online store tracks trade customer activity, giving sales reps a clear view of order history. They can easily suggest repeat purchases or upsell new products based on real data.
The Growth of B2B E-Commerce in Ireland
B2B e-commerce in Ireland is growing fast, in line with global trends, where it’s set to hit $20.9 trillion by 2027. Hardware retailers who make the move now can stay ahead of the competition.
Adding B2B to your online store isn’t just a technological upgrade – it’s a game changer. More sales, happier customers, and a stronger, smarter business. Now’s the time to take your hardware store’s online presence to the next level.
At Magico, we’ve worked closely with many dual B2C/B2B retailers across the Irish hardware sector. We understand the complexities that can come with managing both customer types online and we also know how to get it right. Our specialised hardware team has helped countless retailers unlock their full potential and grow with confidence.
Talk to one of our ecommerce experts today and organise a free consultation. For more information visit www.magico.com or contact ocooney@magico.com
Photo: Orla Cooney, Chief Operating Officer
