In the ever-evolving Irish paint market, sustainability and innovation are key drivers of success. Dulux Paints Ireland, in conjunction with its parent company AkzoNobel, is leading the industry with science- based sustainability targets. The company is continually introducing groundbreaking innovations that are reshaping the industry.
Sustainability Targets and Ambitions
AkzoNobel’s overarching commitment is to become a carbon-neutral company by 2050. This long-term vision is supported by nearer-term targets, such as halving their carbon emissions across the entire value chain by 2030, aligning with the 1.5°C pathway. These targets are not just ambitious but are also scientifically grounded, ensuring that the company’s efforts contribute meaningfully to global climate goals.
AkzoNobel’s commitment to a more sustainable future has earned the company the Ecovadis Platinum medal. They have maintained their highest score ever – 82/100 – in the latest assessment, placing AkzoNobel in the top 1% over 130,000 companies worldwide.
Product Innovation
Dulux Paints Ireland’s dedication to sustainability is matched by Ireland’s drive for sustainable innovation. They have introduced several new products and technologies that exceed industry standards for environmental performance. These include:
- 99.9% VOC-Free Emulsions:
In response to the growing popularity of Green Building certifications such as BREEAM, LEED, and WELL in Ireland, together with concerns about indoor air quality, Dulux Ireland has launched emulsions that are 99.9% free of volatile organic compounds (VOCs). These ultra-low-VOC products help reduce the release of VOCs into the environment, contributing to healthier living spaces. Irish retailers can instantly benefit from this technology as it has been added to their most popular ranges designed to meet the demands of both commercial and domestic spaces – Dulux Trade Diamond Matt, Dulux Trade Vinyl Matt, and Dulux Trade Supermatt. VOCs are measured in accordance with ISO 11890-2:2020. - Lower Carbon Materials:
Dulux successful Easycare Range is now being produced using lower CO2 materials. Lower CO2 is achieved by using a portion of renewable binder in the production process which is usually made from fossil based ingredients, (Certification RedCert 2). - Water-Based Trim Ranges:
Dulux Ireland continues to extend their ranges of waterbased trim paints that offer great performance at a lower environmental impact than traditional solvent-based finishes. These paints – including Dulux AquaMax Satin and Gloss, Dulux Trade Weathershield Quick Dry Gloss, and Hammerite Ultima – are designed to provide excellent durability and finish, but with lower odour and faster drying times, making them an ideal choice for both interior and exterior applications. - Recycled Content in Plastic Packs:
Another key innovation is the use of recycled content in plastic packaging. At Dulux Ireland, they are committed to increasing the use of recycled materials in their packaging, reducing plastic waste, and promoting a circular economy.
Dulux Ireland’s commitment to sustainability and innovation is transforming the decorative paints industry. By setting ambitious targets and introducing cutting-edge products they are leading the way towards a more sustainable future for their category. Irish hardware retailers can benefit from these advancements by encouraging their customers to use these high-quality, more sustainable solutions.
For more information see www.akzonobel.com/sustainability
