United Hardware DAC, which supplies and operates the Homevalue retail brand, is delighted to announce a new strategic partnership with DID Electrical. Two of Ireland’s leading ‘Guaranteed Irish’ retail brands, with a combined footprint of over 110 stores nationwide, will now collaborate to enhance customer access to home appliances from well-known brands.
This new agreement sees the launch of the innovative ‘DID Essentials’ brand and reinforces DID Electrical’s long-standing commitment to supporting Irish retail. It further strengthens its role as a champion of Guaranteed Irish businesses, aligned with Homevalue’s commitment to the Guaranteed Irish badge.
Through this partnership, DID Electrical is expanding itsfootprint by reaching more corners of the country and partnering with local retailers across Ireland. The new ‘DID Essentials’ brand will offer customers a carefully curated selection of electrical products, combining value, quality, and reliability, all while supporting local businesses.
“As an Irish-owned company, our commitment to supporting local communities and businesses has always been at the core of what we do,” said Ciaran McCormack, Managing Director of DID Electrical. “By partnering with United Hardware, we are strengthening our ability to provide Irish consumers with quality electrical products while ensuring that local retailers thrive. This partnership aligns perfectly with our values and our passion for Irish retail.”
“We are delighted to partner with DID Electrical Appliances Limited, a company that shares our dedication to Irish retail and quality customer service,” said Paul Candon, CEO at United Hardware. “By bringing ‘DID Essentials’ into Homevalue stores, we are expanding the offering available to our customers and ensuring they can access the latest home innovations and high-quality brands, conveniently and affordably via local, Irish-owned retailers. Choosing to shop at Homevalue stores means customers are supporting local
businesses and communities and helping to keep money and resources within their local economy. Our collaboration with DID Electrical further enhances this commitment.”
The rollout of new ‘DID Essentials’ into Homevalue stores, commencing in 2025, will further solidify both brands’ presence in Ireland, providing customers with greater access to trusted products and services. This initiative represents a significant investment in Irish retail and underscores both companies’ shared vision for a strong and sustainable local economy.
