In 2018, Loft Leg sought a trusted partner to introduce their innovative loft solutions to the Irish market. After in-depth negotiations, Irish Wire Products (IWP) and Loft Leg, both family-run businesses with a shared commitment to quality, recognised they were an ideal match. This partnership has proven to be highly successful.
Initially, IWP began with a modest order of just one mixed pallet of Loft Leg products. Reflecting on this journey, Shane O’Riordan (IWP, Commercial Manager) remarked, “From an initial order of just one mixed pallet of Loft Leg products, the product has grown significantly, and we are excited about our future partnership with Loft Leg.
Once these products get on the shop floor, merchants quickly see the value the product offers. Since its launch, demand has exceeded expectations, and today, IWP regularly orders multiple full truckloads to meet growing customer demand”.
The recent launch of a FSDU (Free Standing Display Units) has significantly enhanced in-store visibility, leading to quick sell-through for stockists. Since that first order, the relationship and the Loft Leg brand have flourished. The product range has expanded year on year and is now available in over a hundred stores across Ireland.
Loft Leg’s smart storage solutions have firmly positioned it as a favourite among both DIY enthusiasts and professionals, further solidifying its reputation in the Irish market.
For further information please visit www.irishwire.com or contact Shane O’Riordan soriordan@irishwire.com.
