Fleetwood Paints is excited to announce the rebrand of their entire range of Trade Primers, giving the same trusted products a fresh, modern look that enhances both shelf appeal and customer convenience.
As part of Fleetwood’s continued commitment to supporting retailers and trade professionals, this rebrand is designed to make the often complex primer category easier to navigate, helping customers choose the right primer for any surface.
What’s Changed?
Introducing the range as Pro-Prep primers. This bold new design that clearly displays essential product information also includes a full grid of surfaces and problems on the side of the can. With improved drying and recoat time on Terminator, and easy-to-recognise icons showcasing the uses of each primer, selecting the right primer for the job has never been easier.
Additionally, a QR code is now featured on the packaging, guiding customers to helpful online resources on product application.
The new 500ml can shape has also been redesigned for a taller, sleeker appearance, improving its visibility and making it easier for customers to self-select the right product for their projects.
Same Great Product, New Look
While the packaging has undergone a transformation Fleetwood has retained the trusted formulations that professionals have relied on for years. Whether it’s the oil-based BLOXX-IT, the shellac-based TERMINATOR or the water-based PURE GRIP, each product continues to deliver superior coverage, adhesion, and performance across a wide range of substrates.
Look out for the new Fleetwood Paints primer range rolling out from November 2024. For more information, contact your local Fleetwood Paints sales rep.
