This October, brave business leaders and executive teams from across Ireland will come together in Dublin to slide into a pool of icy cold water dressed in their favourite fancy dress costume. They’ll do so in support of the approximately 450,000 people living with asthma in Ireland.
Ireland currently has one of the highest rates of asthma in the world, and it is estimated that 890,000 will develop the condition at some point in their lifetime.
Although it is possible to live well with asthma, one in two people with asthma in Ireland experience symptoms of uncontrolled asthma. This can profoundly affect their health, their quality of life and, if left untreated, it can also be fatal.
Every five days, someone in Ireland dies from asthma. The Asthma Society of Ireland provides life-changing services for people with asthma and those that care for them, including a completely free nurse-led Adviceline and WhatsApp messaging service. The organisation also works with decision- makers at all levels to fight for clean air, better care, and affordable asthma medications.
The organisation is now calling on businesses all over Ireland to join them this October in taking the Icy Plunge for Asthma – either by sponsoring the event or bringing together a team to take part.
Sponsorship will help deliver your ESG goals, align your business with one of Ireland’s best-known health charities, and create real and lasting change for people with asthma all over Ireland. It also represents a valuable marketing opportunity, with significant expected coverage on social and traditional media.
Sponsorship isn’t the only way to participate in this year’s event – Businesses can also demonstrate their commitment to the cause by putting forward a team to participate on the day itself.
If you would like to find out more about the Icy Plunge for Asthma, please contact phaedra.vlahos@asthmasociety.ie.
