Crown Paints has dialled up its support for tradespeople and merchants with the launch of an ambitious new environmental and social strategy, Project Possible.
The industry-leading initiative focuses on five key areas around sustainability, charity, community, education and people & culture, and sees Crown pledge to meet a number of major milestones over the next five years.
Crown will become carbon neutral by 2026 within its own operations across its network of factories, offices, and decorating centres, as well as sending zero waste to landfill by that same year.
It will also focus on expanding the number of products that meet BREEAM and LEED environmental regulatory criteria.
This includes new Clean Extreme Clean Air Scrubbable Matt, which features innovative air purifying technology that improves indoor air quality by removing up to 45% of the formaldehyde present from the air. It was recently awarded Best Interior Product at the Architecture & Building Expo in Dublin.
Crown Trade Extramatt is also low VOC, limiting exposure to airborne triggers of asthma and allergies, and both products benefit from Crown’s leading breatheasy® formulation.
The company will double its commitment to learning and development, with twice as many opportunities for customers to engage in training, as well as continued sponsorship of the World Skills Ireland annual Painting and Decorating Competition for the 50th year, originally with Bolton St. College of Technology.
Crown Paints will grow its positive impact in communities across Ireland, with the business setting bold targets to work with local organisations and community groups to refresh public and community spaces through murals and paint projects, investing into grassroots sport, and donating up to 50,000 litres of paint annually to community projects in partnership with customers.
Clarke Blair, Commercial Director of Crown Paints Ireland, said: “Everyone has their part to play as we work together to make the world a better place, and at Crown Paints, it’s a responsibility that we feel very deeply. That’s why we’re launching Project Possible, to dial up the work we’re already doing to make a difference to our planet and people.”
“We’re holding ourselves to account, setting ambitious targets and sharing our ambitions and achievements with our customers so everyone can come on this journey with us.” Crown is part of Hempel Group, a global coatings company wholly owned by The Hempel Foundation, an organisation dedicated to supporting biodiversity, empowering children through education and driving initiatives that create positive change.
The company’s environmental and social initiatives as part of Project Possible, as well as profits, all contribute to Hempel’s efforts, helping to make a difference not just in Ireland, but across the world.
For more information on Crown Paints and Project Possible, please visit: about.crownpaints.com.
