A Web Health Report produced by .IE, the national registry for .ie domain names, in partnership with Retail Excellence Ireland (REI), has shown that Irish SMEs are falling behind consumer e-Commerce expectation. The Web Health Report analysed the web health and performance of retailer websites across a variety of SME sectors including DIY & garden, fashion and footwear; books and stationery; toys; department stores; and health and beauty.
The Web Health Report is a unique piece of research which focusses specifically on the areas of web analytics, user experience (UX), marketing, security and e-Commerce. With the retail landscape in Ireland constantly evolving due to changing consumer demands and developments in technology, Irish retailers need to keep pace with this transformation, prioritising and enhancing their online presence to ensure future success and growth.
Minister of State at the Department of Enterprise, Trade and Employment, Neale Richmond said, “Having an online presence is vital for Irish retailers to ensure their success now and into the future. Not only does digitalisation improve the service for existing customers, but it also helps attract new customers both at home in Ireland and across the world. It is a complement, rather than a replacement for existing stores”.
Ireland is performing well in this space and is ranked 5th in the EU Digital Economy and Society Index but we must continue to drive the digital agenda and keep pushing ahead with our ambitions for digitalisation”.
More information on the Web Health Report here – www.weare.ie/rei-web-health-report/. Using the list of unique website URLs, .IE analysed each website for web technology.
Data was collected mid-April 2023. The sample size totalled 525 and included a mix of .ie and .com websites.
