It’s the time of year when people head to Hardware and DIY stores to refresh and brighten up their homes and gardens for the summer. No wonder, then, that the DIY sector in Ireland is valued at €1.9bn, ranked 16th in Europe in 2023 (of 27 total EU countries) and the industry has grown 3.7% per year
on average between 2018 and 2023, www.ibisworld.com/ireland/industry-statistics/hardware-home-improvement-stores/3022/ CPM, Ireland’s longest established and largest Field Sales Agency, are experts in driving sales in the hardware and DIY sector, working in partnership with clients across the island of Ireland. Every member of the CPM team is fully trained, coached and developed to work as an experienced representative for our client brands.
They work seamlessly with clients, ensuring that their campaigns stand out in store and have maximum impact by managing:
- Agile Salesforces – in-store, face to face, telesales and digital sales.
- Merchandising – creating high impact visual in-store displays that get noticed.
- Events / Demonstrations – in-store and out of store engaging customers on how to use the client’s products and advising how to get the optimum result.
- Technical support and customer care through CPM’s call centre.
- CPM’s team work with many clients in the hardware sector, whom they partner with to enable them to sell more, achieve greater return on investment and create brilliant brand experiences.
- Commenting on CPM’s work in the sector, John Healy, General Manager of CPM Ireland said: ‘This sector has changed and grown dramatically in the last decade, and it is a fiercely competitive business.
With more than 30 years of experience in sales & merchandising, we are constantly updating ourknowledge to deliver high impact solutions for our clients. We are transforming the way our clients’ products are presented to customers, delivering increased sales and return on investment, through the optimum mix of traditional and digital solutions, using our Liquid methodology”
