In 2021, Geocel relaunched its popular Mate range, including all its Trade Mate, Joiners Mate and Painters Mate products. An extensive portfolio of professional sealants and adhesives, the Mate range was created to provide a go-to solution to tackle every challenge a tradesperson might encounter on site.
A mainstay of Geocel’s product line up for more than two decades, the primary aim of the comprehensive Mate range is to offer easier product selection for users. Each of the 27 products have been specifically formulated to provide a sealant or adhesive that enables the best possible finish, every time.
The Trade Mate range encompasses 23 products that are used across general building, plumbing, roofing and glazing applications. Joiners Mate comprises gel and liquid BS EN 204 Class D4 wood adhesives and mitre bond, a two-part instant bonding system. Finally, Painters Mate includes a Flexible Filler acrylic sealant ideal for filling cracks without the need for sanding, and a lightweight Ultra Fine Filler that can be overpainted in just five minutes.
Furthermore, two new products have also been introduced to the Trade Mate range – Nail Power and Glazing Putty. An instant grab gap filling adhesive, Trade Mate Nail Power eradicates the need for nails and screws and is suitable for bonding most porous and non-porous surfaces. Trade Mate Glazing Putty is a premium solvent free acrylic, developed for glazing timber and metal frames to provide excellent adhesion and temperature resistance.
As part of the Trade Mate relaunch, Geocel has added the Lighthouse Club’s helpline – the brand’s charity of choice for 2021 and 2022 – to the range’s cartridge packaging to raise awareness of its vital services. The Lighthouse Club are a leading charity for providing emotional, physical and financial wellbeing support to the construction community and its families, they offer a confidential 24/7 Construction Industry Helpline and supporting app to help those in need.
“The Lighthouse Club’s work is close to our hearts and in these especially unprecedented times it is our duty to do more,”commented Laura Hettenbach, Senior Trade Brands Campaign Manager at Sherwin Williams. “By raising awareness through our Trade Mate range, we believe we can help reach those who really need the support and life-saving guidance provided by the charity.”
Further details are available from Colleen Milligan, Lighthouse Regional Ambassador – Ireland, colleen.milligan@lighthouseclub.org, www.lighthouseclub.org
For more information on Geocel’s Mate range, please visit: www.geocel.co.uk/brands/trade-mate/ and please visit www.geocel.co.uk or contact technical@geocel.co.uk for product or technical support.
