Dulux’s expert trend forecasters have selected True Joy™ as the Dulux Colour of the Year of 2025 – an energising and motivating yellow that encourages us to embrace change and simply “take a leap.”
Since the launch of the first Dulux Colour of the Year in 2004, the Dulux trend forecasting programme, ColourFutures™, has seen leading designers, architects, editors and thought leaders from around the world come together with the paint brand, to identify a colour that captures the mood of the moment. These conversations explore the way we will be living in the future, what we will want and need from our living spaces, and universal thoughts and experiences. This year’s conversations revealed a universal belief that there is more to life elsewhere – this year’s Colour of the Year, True Joy™, empowers us to instead create the change we want to see.
The Colour Moment 2025 has also been launched alongside three colour stories, providing clear insight and inspiration into how True Joy™ can be used in combination with other hues in the home. These palettes are just another way that Dulux hopes to encourage all to have the confidence to take a leap out of traditional colour comfort zones. True Joy is available through colour mixing in all stores.
