Steel lintels are a familiar product at the counter, providing essential support above masonry openings. But today, the opportunity extends beyond simply supplying a product. With the right support, merchants can help customers select the right solution, add value to projects and build confidence at the counter.
Keystone Lintels offers both standard and special lintels, giving merchant partners a solution for a wide range of applications. Standard lintels provide an efficient, established option for conventional openings, while special lintels can accommodate more complex requirements, including arches, bays, corners and distinctive architectural details.
Beyond the standard
Special lintels can provide the flexibility needed where shape, dimensions, loading or architectural detailing fall outside a standard range. Importantly, however, the focus is not simply on special products. It is about giving merchants the confidence to identify the most appropriate solution for every project.
That confidence is supported by Keystone’s technical expertise and its commitment to supporting merchants. Keystone is not simply a product manufacturer; it provides education, webinars, training and sales and marketing support to help counter teams understand the product range and identify opportunities to add value.
Working together
There is also scope for joint sales activity, with Keystone working alongside merchants to support projects and develop opportunities. This collaborative approach can help merchants strengthen their customer relationships while increasing the value of each sale.
A major part of this support is Keystone’s scheduling service. Merchants can send project drawings to Keystone for review. The team will quote for the products the merchant has identified, and will also examine the drawings for potential added-value opportunities.
This could mean identifying additional lintel requirements, highlighting where a special lintel could provide a better solution, or spotting requirements that may otherwise have been missed. It gives merchants technical reassurance while helping ensure customers receive a solution.
For merchants, the benefits are clear: greater confidence at the counter, stronger technical support and the opportunity to generate additional revenue by identifying solutions that add value.
As building design continues to evolve, merchants have an opportunity to look beyond the immediate lintel requirement and understand the wider needs of a project. Where architectural features call for a bespoke solution, Keystone Lintels can provide the technical expertise and special lintel design support needed to turn that design intent into a practical solution.
By combining a comprehensive product range with technical expertise, training, joint sales support and its scheduling service, Keystone Lintels helps merchant partners identify opportunities, add value and support their customers with confidence, from standard and special lintels through to KeyFab structural steel solutions.
Visit www.keystonelintels.com/products/special-lintels for further information.
