WD-40® Company Limited, a global leader in maintenance and lubrication products, is proud to announce the launch of WD-40 Specialist® Bio Lubricant Multi-Use. Innovation has defined the WD-40 Brand for more than 70 years, and WD-40 Company continues that legacy with the launch of the first multi-use product in our category certified under the EU Ecolabel lubricant criteria (Decision(EU) 2018/1702).
Made with 85% biogenic renewable ingredients, the product becomes one of the first in the Irish market to meet the strict environmental standard of EU Ecolabel, all while delivering the professional-grade performance expected of WD-40. The versatile formula is suitable for lubrication, penetration, and protection and is ideal for use in the home, workshop, and garden, as well as for bike maintenance.
Concern around the climate crisis and sustainability has been growing over the years, and as many as 81% of Irish people are highly concerned about climate change, with 74% willing to make changes in order to live more sustainably*. In line with the international trend, younger generations are more concerned with sustainability, and as the trade workforce continues to get younger, it’s important to provide options to those looking for them. For those tradespeople who are more environmentally conscious, WD-40 Specialist Bio Lubricant Multi-Use fits perfectly into their daily jobs and tasks.
Formulated for frequent, hands-on maintenance, the bio-based formula is designed to be more comfortable for prolonged handling and use in well-ventilated workshops and construction sites. The formulation doesn’t carry the CLP exclamation mark hazard pictogram, meaning it’s not considered hazardous to health or the ozone layer, and it doesn’t contain any solvents that are classified as causing dizziness or drowsiness. WD-40 Specialist Bio Lubricant Multi-Use is ideal for removing grease from exposed metal and lubricating fixings.
This new multi-purpose formula displaces moisture and protects against rust and corrosion, making it a valuable addition to the toolbox. Compatible with metals as well as most rubbers and plastics, it will protect chains, scaffolding, pliers, and hinges, as well as wrenches, cable cutters, and other tools.
Steve Brass, president and CEO of WD-40 Company, said, “For more than 70 years, WD-40 Company has helped people solve everyday problems. With the launch of WD-40 Specialist Bio Lubricant Multi-Use, we are extending that legacy and proving that our product can meet strict sustainability standards without compromising effectiveness. This launch is also a demonstration of our commitment to environmental stewardship, practical innovation and doing the right thing.”
WD-40 Specialist Bio Lubricant Multi-Use is available to buy now, distributed by LKQ Ireland, For more information on WD-40 Specialist Bio Lubricant Multi-Use please visit www.wd40.co.uk. To become a stockist, please contact info@wd40.co.uk.
*Full article: Assessing public awareness, barriers, and skill needs for climate action and sustainable practices in Ireland.
https://tinyurl.com/climate-actionsustainable25
