The Hardware Journal has recently spoken to Derry Casey, MD of South Coast Sales on the occasion of their 35th anniversary in business.
This year marks a significant and proud milestone for South Coast Sales as we celebrate our 35th anniversary. Founded in 1990 by my parents, Frank and Catherine Casey, the company began its journey in the humblest of settings, the garage of our family home. With limited resources but boundless ambition, they set out to build a business that would serve the needs of the local Agri and Plumbing & Heating industries. Their vision was clear: offer reliable, high-quality products backed by personal, dependable service. These guiding principles laid the foundation for everything South Coast Sales has become.
We attended agricultural shows from Ballina to Barryroe and our first exhibition at the National Ploughing Championships in Carrigtwohill in 1992, demonstrating Philmac fittings and connecting directly with end users. Thirty-five years later, we still look forward to meeting customers at the Ploughing Championships, local agri shows, BPEX, The Hardware Show and many other events nationwide.
Philmac water fittings have grown into one of Ireland’s leading water connection solutions. Listening closely to our customers’ needs, we expanded our range to include the trusted South range of Plumbing Products, Brass Fittings, and Press Pipe & Fittings. We have also diversified into the electrical market, introducing premium brands such as Ideal and Farho. This evolution reflects more than an expanding catalogue, it tells the story of our resilience, adaptability and unwavering focus on quality and service. It also speaks to the tireless efforts of our incredible team, the support of our customers and the strong partnerships we’ve built throughout the industry.
At the heart of our continued success are our customers. You are the reason we exist, the reason we innovate and the reason we strive to improve every day. Your feedback has shaped our product offerings, and your support has sustained us through changing markets and industry demands. We don’t just aim to meet your expectations, we work to exceed them, time and again.
Innovation remains central to our approach. In an ever-evolving marketplace, we embrace new technologies, anticipate trends and adapt to better serve you. Whether it’s evolving our operations, investing in staff training, or offering sustainable product solutions, we are committed to putting our customers first.
Equally important to our journey is our team. Behind every order fulfilled, every product delivered, and every solution provided is a group of dedicated professionals who embody the values Frank and Catherine established all those years ago. Their passion, integrity and commitment to excellence continue to shape our company culture and drive us forward.
Our people are not just employees, they are family. Their contributions cannot be overstated.
As we reflect on the past 35 years, we do so with immense gratitude, for our customers, our suppliers, our partners and of course, our dedicated staff. Thank you for being part of our journey and for believing in us.
Here’s to the next chapter and to many more years of working together.
