Back in 2022, Colin Murtagh and his staff had a meeting where the possibility of a shop extension was discussed. The idea was to extend their existing store by 900sqft to give them more space. But after construction work started in October 2023, it quickly became clear that this was going to be more than just an extension; the management team discussed and agreed to an entire store revamp.
Murtaghs quickly set to work, with the help of the Topline team, to plan out a whole new store layout. They introduced some new categories and re-sized existing category space. They changed flooring, changed paint stands and improved the store’s interior and look. A new Flooring Studio was introduced, and a new Sales Counter was created in the centre of the store.
According to Colin Murtagh “We’ve created a store that we’re really proud of, that provides our customers with a great shopping experience. Our hard work is already paying off as we are very proud to be recently named as finalists in the Retail Excellence Ireland Awards. These awards are amongst the most prestigious retail awards in Ireland that celebrates the outstanding achievements and excellence in the Irish retail industry. The winners will be named at an awards ceremony in November”.
“We’re a Top 30 finalist in “National Retailer of the Year”, a Top 5 finalist in “Independent Store of the Year” and a Top 5 finalist in “Small Online Retailer of the Year”. So, we’re absolutely thrilled.” “Murtaghs have been part of the Ashbourne Community for over 67 years, so we hope these improvements, along with our online business www.murtaghs.ie, will future proof our business for the next generation.”
