Chadwicks Group have recently unveiled its first ever television advert. Playing on the Chadwicks brand tagline of ‘Let’s Get It Done,’ the advert showcases Chadwicks as a reliable partner to tradespeople across the country with everything you need to get the job done under one roof.
Taking inspiration from Beethoven’s 5th Symphony and the repetition of
‘done-done-done-done’, the advert dramatises just how Chadwicks helps customers get it done, in a series of different trade-focused scenarios. As well as professional actors, a number of Chadwicks colleagues also took up roles as background artists in the advert.
The ad made its debut on TV on 28th March across RTÉ, Virgin Media, TG4
and Channel 4 and will also feature across YouTube and other video on
demand platforms.
A radio campaign is also planned across Newstalk, Today FM and local radio stations including FM104, WLRFM, Limerick’s Live, Galway Bay, LMFM and C103/96FM.
With an overall creative investment of €400,000, the new Chadwicks advert was developed by Tristan Sellen and the CMS Marketing team and was directed by Danann/ H2 Films.
Commenting on the campaign, Tara Brennan, Marketing & Development Director, Chadwicks Group said; “We know that for our customers time is often tight, so they need to partner with a builders’ merchant who understands their business, the challenges they face and the variety of products that they need. This advert aims to celebrate the relationship between Chadwicks and tradespeople across the country and showcases our commitment to helping them get the job done.”
