20 Years of Hard Work Paying off for Jefferson Tools

“For those of us who have worked for the brand since the beginning, the idea of celebrating 20 years of Jefferson Professional Tools & Equipment is both exhilarating and hard to comprehend. The brand has developed at an unprecedented speed in recent years and while that has taken an impressive amount of work, time really does fly when you’re having fun!” Darren Binns, National Sales Manager.

And difficult as it may be to believe, in 2023, this family-owned brand will celebrate its 20th anniversary.

When the Jefferson brand was established in 2003, owner Fergal McIntyre could never have imagined facing down a recession and a global pandemic, yet he has done so with such style, that in January 2021, he moved his Jefferson Tools team to a brand-new, custom built Head Office in the heart of Mid-Ulster. The new office has brought with it a host of opportunities, providing better facilities for all departments and a welcome space to bring Jefferson stockists to as the pandemic eases.

The new offices and adjoining distribution centre are a mammoth 100,000ft² in size, with an additional 20,000ft² being added during 2022.

Having navigated their way through the pandemic, facing particular challenges within the shipping industry, the Jefferson Tools procurement team have now introduced a robust stock management strategy, future-proofing the brand, while ensuring stock levels are maintained and managed to guarantee the best standard of delivery to customers. With so many impressive features built into the fantastic new structure and with family values at the core of everything they do, the opportunities for the Jefferson brand are endless.

A Growing Team

One such luxury, has been that of space to allow for expansion. Growth has and will continue to play an important role within the development of the brand. Having introduced an internal sales department during the past year, new employment opportunities are now a fundamental requirement for Jefferson Tools, ensuring that new skills and expertise are introduced in all departments.

Josh McErlean of Josh McErlean Rallying, with Jefferson team members, Darren Binns, Mark McKeown, Johnny O’Kane, Linzi McCord and Owner, Fergal McIntyre.

Investing in exceptional people has always been as important as investing in exceptional product. The brand is currently recruiting sales managers in four new regions which have been established in order to cope with
increased demand and an ever-growing wholesale network.

Trusted By The Pros

The Jefferson range provides customers with a huge variety of product within these categories: Air Tools, Welding, Power Tools, Access Equipment, Pressure Washing, Heating & Cooling, Hand Tools, Automotive & Workshop, Light & Power, Storage, Lifting & Transport, Abrasives, Personal Protection Equipment, Fluid & Grease Handling and General Supplies. Thousands of product lines are available across the brand and loads more exciting new products being launched weekly, variety is just one of the many reasons that Jefferson Tools is one of the fastest growing tool and equipment brands in Ireland and the UK.

Support plays a vital role within the values of the brand. The sales team currently manage and support an ever-increasing network of 1,790 official stockists across Ireland and the UK. When asked how that support takes shape, Marketing Manager Aileen Kelly stated, “To name only a few of the ways we support our wholesale network, we provide:

  • Internal Sales Support (Call 01473 0300, Option 1)
  • Merchandising Stands
  • Regular calls and visits from our Area Sales Managers & Brand Merchandiser
  • Marketing & Design support (catalogues, flyers, promotional support, product data)
  • Team presence at Open Days & Events
  • Dedicated Service & Repair Centre and Parts Warehouse located at head office
  • New B2B website, giving our Official Stockists more access and control”

Having extensively researched new trends and developed a host of new ideas and concepts in the past year, 2022 will be a particularly exciting year for Jefferson Tools as the team implement an ambitious new product launch strategy. Keep a close eye on the brand over the next few months as they introduce new products, to new markets and industries!

Best foot forward. The Jefferson showroom located in their brand new Head Office

What’s our USP?

Put simply, Jefferson Tools is a wholesale-only brand, meaning that the team at head office, will never compete with their hard-working dealers.

On why they do not sell direct to end user, Darren Binns commented, “Protecting the brand has always been at the forefront of our growth strategy. Securing dealer margins and profitability is key. Our products speak for themselves when in the hands of the end user, therefore our focus is on providing unrivalled value and service to our official stockists.”

Delivering Sales Through e-Commerce

Jefferson Tools launched a new B2B website during 2021. The website has been built on the global leading platform Magento 2, giving the brand plenty of room to grow and explore new digital opportunities in the future. The website provides end users with the ability to explore the brand, but importantly they can request the details of their local Jefferson stockist. It provides our retailers with direct access to all products and current promotions, access to product data and imagery, as well as confirmation on the stocking status of the product. The website has changed the landscape of the brand, providing our customers with knowledge at their fingertips.

If you would like to access the B2B website, simply contact marketing via 01473 0300 (Option 5) or send your full name and email address to marketing@jeffersontools.com.

The Hardware Show 2022

With The Hardware Show taking place in the coming days, it’s full steam ahead for the Jefferson team. “Darren, John, Michael, Mark and Bobby will be in attendance and are really looking forward to getting back to trade events – never mind a well-deserved night out at the President’s Ball,” says Marketing Manager Aileen Kelly.

Aileen has been working hard alongside the Jefferson design team to create another show stopping exhibition stand for the highly anticipated return of The Hardware Show on 24th April.

On what visitors to The Hardware Show should expect, Aileen explained, “One particular aim for 2022 is to give as many of our new and existing Official Stockists access to the new website. It’s so important that they have equal opportunities to gain from our promotions and can access product information that may help them to sell online or face to face in a more efficient way. We will also be providing a host of exclusive promotions, only available to attendees.”

The Key To Success?

Asked what key factors had made the brand successful since its inception in 2003, National Sales Manager Darren simply stated “a great brand strategy, which was set upon the shoulders of an amazing team”.

When asked what the brand will do to celebrate 20 years in business next year, Darren explained, “a showcase of the brand is absolutely on the cards…and then maybe a holiday for the team!”