“After experiencing the biggest year in the history of our business in 2020, it was somewhat of an eye-opener to see the surge in demand continue
into 2021”, says Niall Nugent, Sales and Marketing Director at Ames True Temper. The Cork based company, which is part of the Ames global group, has seen significant growth in business over the past four years since introducing several new group brands.
These include La Hacienda, Kelkay, Woodshaw and most recently, Apta. Niall goes on to say, “Significant growth in our core category of lawn and garden tools with brands such as Darby and True Temper, coupled with a greater awareness of ‘Outdoor Living’ has certainly helped propel our business forward”.
Outdoor heating, including Firepits, Chimeneas and Electric Heaters have continued to prove to be a must- have when it comes to creating a garden of
which to be proud.
The launch of the ‘Plant Avenue’ range of garden pots and planters in 2020 was a great springboard to the acquisition of the UK based Apta pottery business in late 2020. Niall explains, “To accommodate the handling of the range of Apta pots for 2022, we have made a significant investment in the opening of a new warehouse on-site. This gives us an additional 32,000 sq ft, which contributes to the overall facility at Whites Cross in Cork, having warehouse space of 66,000 sq ft. This is in addition to an outdoor storage area for categories including bagged aggregates, totalling another four acres.
As retailers continue to focus on streamlining their supplier base, Ames True Temper focus hard on simplifying the supply chain process for their customers by offering a wide range of categories at direct supplier costs, with best in class POS solutions, 95%+ stock availability, next day delivery and a complete merchandising service. The saying “Our best days lie ahead is very much true in relation to our business, considering what we have created and our ambitious plans for the future” concludes Niall.
For further information contact +353 21 4302433, sales@truetemper.ie.
