Flooring: Wood is a Sustainable Solution

We’ve known for some time that wood is a sustainable building material. With proper forest management, trees are planted before others are harvested, allowing wood floors to be an environmentally friendly option for generations of floor owners.

The demand for sustainable building and renovation is increasing homeowner interest. A report from Emergen Research in the USA shows that the green construction industry was valued at $264 billion in 2019, with a projected year-over-year growth rate through 2024 estimated at 11%.

Wood is a primary material for many sustainable building projects. The report supports new wood floor installation. It states that wood floors not only offer a beautiful, natural aesthetic, but a floor owner can be assured that for the life of that floor, they can sustainably refresh and as appropriate refinish the floor.

As the building and renovation industry continues to trend toward more sustainable options, it is good news for the wood floor industry. Coupled with the long-standing data supporting the environmental value of wood, the new study adds another valuable perspective that wood offers promise for a greener, more sustainable future.

As you will read in the articles following, wood is truly the material of choice for creating plush spaces with a warm natural feel. The Canadia collection includes many different types of wood construction, including solid wood, engineered and laminate with herringbone, chevron and other decorative patterns. Canadia have a vast and beautiful collection of wood, complemented by an exclusive range of matching accessories. Their engineered collection is selected from the finest hardwoods, machined with precision, ensuring world-class design, sustainability and style.

The Whiteriver Group say that when it comes to all round durability, style and warmth “wooden flooring” ticks all the boxes. Laminate in particular, has enjoyed continued growth in recent years due to its easy installation, affordability and huge variety of decors. Referring to current trends they noted that “Herringbone continues to grow in popularity and is now available in a laminate format which is a more affordable option than traditional engineered flooring”. While grey tones have endured the test of time. They are starting to see beige and dark brown colours growing in popularity.

Want to create competitive advantage? Work with Canadia

Canadia’s passion for floors started a long time ago and is influenced by their heritage of almost 100 years. A carefully selected floor, be it in a modern house, new extension or indeed a house that is 100 years old, is something to behold. This is what Canadia is all about – creating timeless elegance.

Wood is truly the material of choice for creating plush spaces with a warm natural feel. The Canadia collection includes many different types of wood construction, including solid wood, engineered and laminate with herringbone, chevron and other decorative patterns.

Canadia have a vast and beautiful collection of wood, complemented by an exclusive range of matching accessories. Their floors come from around the
globe. From hardwood mills in Canada to pioneering production facilities in the Alps. The Canadia engineered collection is selected from the finest hardwoods, machined with precision, ensuring world-class design, sustainability and style. Innovation and quality are core to every Canadia floor.

Supporting their builders’ merchant and retail partners is a key part of Canadia’s success and there are a number of ways in which they deliver added value to you through their supportive service provision, such as:

Canadia Centres
Fully designed in-house at Canadia for partners who have the space and wish to invest in, and upgrade their flooring and accessories offering. Let them take care of the detail and provide you with a first-class floor centre that consumers will consider a local destination point for their new purchase.

Display Boards
For smaller spaces, let them craft the right brand presence for you. Their display boards are crafted to allow customers visualise their new floor from the comfort of your store. They can design how your boards will fit snuggly into a library display tailored to the size of your store.

Product Knowledge
Currently in production at Canadia HQ and to complement fitting out your store there is a variety of educational and information material available about their products. This is to assist you and your staff to deliver sales with know-how and confidence. All at a time that’s convenient to you and them through an online portal.

Point of Sale (POS)
Canadia branded POS to complement displays and ensure continuity of presence. Included on the POS is a QR code that can be scanned by your customer to take them to the product page on the Canadia website for more information about the product.

Brochures
One of the latest additions to Canadia’s stable of products, consumer-orientated brochures. An ideal take-away for your customers – to inspire and influence a purchase, and ensure customers return to your store when they are close to making the decision on their new floor.

Canadia.ie
A re-invigorated website where consumers can order floor samples to support colour matching and quality of floor prior to purchase.

Canadia Showroom
The showroom in Tallaght houses their full collection of flooring and is available to architects, developers and contractors by appointment. Here their experience will be enhanced and supported by Canadia experts.

Please contact your Canadia Sales Representative for assistance with any of these supports or contact Canadia directly at marketing@canadia.ie

Sustainable Packaging, Zero Compromise

Soudal has just recently launched a new range of ready-to-use floor and wall adhesives, all produced in Post-Consumer Recycled (PCR) packaging.

The distinct grey and yellow buckets developed for Soudal’s new Floor & Wall Adhesives are all made from Post-Consumer Recycled (PCR) material, produced using recycled household, commercial, industrial and institutional waste material.

Consisting of 75% PCR material, the buckets contain only 25% virgin plastic. All part of Soudal’s movement towards more sustainable packaging solutions for their products.

David Farrell, Managing Director of Soudal Ireland, said: “Our product innovation is not only limited to producing new and improved formulations, Soudal also continually invests in the development of circular packaging solutions for our products.”

In addition to reducing packaging to a minimum, Soudal use recyclable packaging or packaging made from recycled material, wherever possible.

The new Floor & Wall Adhesive range boasts a broad selection of application-specific adhesives, all ready-to-use and require no mixing. The easy to use, single component adhesives are available in multiple pack sizes. No matter the size of the project, this new range of adhesives has your customer covered.

Each of the 10 products are available in buckets ranging from 1kg for small projects and repair work, up to 17kg for larger applications. Tailored for different materials found in the floor and wall market, the adhesives are developed for use with specific materials, including: Parquet, LVT, Vinyl, PVC and Artificial Grass in the Flooring category, and Polystyrene, Tile and Cork adhesives in the Floor & Wall category. Additionally, the colour of the product reflects that of the materials it is designed for bonding to help achieve the best possible finish.

Complementary to the new adhesive range, Soudal have also developed a Parquet and Timber Sealant. Available in 10 different colours to ensure the best possible match for most wood types.

Laminate & engineered flooring trends

Categories in the flooring sector have remained largely unchanged in recent years and are mainly dominated by laminate flooring, engineered flooring, carpet and tile options. Carpet will always remain popular for many home owners as a soft under foot option with feature staircase options very much on trend at the moment.

Tiles are a go to practical solution for many busy kitchens and hallways for that easy clean option and there is an endless choice of design and formats to suits all tastes.

However, when it comes to all round durability, style and warmth “wooden flooring” ticks all the boxes. Laminate in particular, has enjoyed continued growth in recent years due to its easy installation, affordability and huge variety of decors. Most laminate floors can handle the odd liquid spill perfectly well once cleaned up quickly. However most manufacturers have developed ranges with added protection against moisture to alleviate any concerns home owners may have. Kronotex have enhanced their top selling Mammut, Robusto and Herringbone ranges with a “Moisture Guard Core” which withstands moisture penetration for longer periods. Sales Director of Whiteriver Group, Iain Wogan, says that “The additional protection added to these superb ranges has proven to be a key selling point, particularly in the commercial sector”.

Referring to current trends Iain noted that “Herringbone continues to grow in popularity and is now available in a laminate format which is a more affordable option than traditional engineered flooring. While grey tones have endured the test of time. We are starting to see beige and dark brown colours growing in popularity”.

Supply has been a challenge over the past 12 months for all sectors of our industry due to increased demand in the renovation, maintenance and improvement sector as well as new starts.

European laminate flooring manufacturers are beginning to catch up with demand and supply is starting to stabilise however engineered flooring will remain a challenge for the rest of the year due to raw material shortages and shipping delays.

Whiteriver Laminate & Engineered brochures are available by contacting their Customer Services Team at sales@wrg.ie or by calling 041 6861000.