Through change and commitment to investment, one of Ireland’s leading Hardware Wholesaler, Importers and Distributors, Joseph Murphy Ballina Ltd (JMBL), are forging ahead confidently. Managing Director, Lorraine Burnell discloses some of the secrets to this success and the recent appointments to the management team.
Lorraine explains, “For over 100 years JMBL has imported and sold hardware, homewares, DIY and agricultural products throughout Ireland. Our extensive breadth of product is not confined to one category but rather diverse collections spanning from light hardware to agricultural, DIY, Garden, hand tools and seasonal products. We believe that this is what makes our company an inspiring company to work with and has been the force behind our success.”
JMBL have just recently integrated a new software system (SAP) for the management of all processes, enabling the flow of data and information through all departments of the business, from supply chain planning to procurement and logistics. “This provides maximum flexibility and has allowed us to fully integrate all our systems with our new e-Commerce website www.josephmurphy.ie. JMBL is constantly developing their business model and services to compete in this new economy and the forefront of this change is customer-specific services that ensure our customers receive the optimal service possible”, explains Lorraine.
Operating from a purpose built 40,000 square foot warehouse and stocking 4,500 products lines, they continually develop new product ranges and own brands, such as MOY Agri and much more. August 2021 sees a new way for their customers to place their orders on their new Trade Only Wholesale e-Commerce website. Lorraine says, “This will offer ease of ordering and a dedicated platform for our customers to do business at a time that suits their busy schedules.”
There have been exciting appointments to the management team in recent months. Ciaran O’Neill has joined as Category Manager and Aoife Gavin as Marketing Manager. Ciaran O’Neill brings a wealth of experience with over 25+ years in the wholesale industry. Ciaran will be at the forefront of New Product Development and the sourcing of new product lines for JMBL’s 700+ customers. Aoife Gavin is an experienced Marketing Manager working in a variety of industries throughout her career, including the retail and manufacturing sectors. She will bring a new area of expertise to the company with extensive marketing experience in branding, digital marketing and advertising for both B2B and B2C.
