The Hardware Show 2021 looks set to be another sell out show with over 85% of stand space booked to date

Rescheduled from February 2021 until November 2021, the official show of Hardware Association Ireland – The Hardware Show 2021 – will now run from 14th – 15th November 2021 at the Citywest Hotel and Conference Centre, Saggart, Co. Dublin.

Industry support for The Hardware Show has been overwhelming, with over 85% of the total stand space allocated to date. There is an obvious pent-up demand from suppliers to have the opportunity to meet face to face with their customers and The Hardware Show offers them this unique opportunity.

Commenting on the importance of the event to suppliers, one exhibitor, Niall Nugent, Sales and Marketing Director for Ames True Temper says, “The Hardware Show has become the single most important event in our calendar. Since its creation in 1971, The Hardware Show has become the single biggest and best event offering exhibitors the best possible opportunity to stage their products and meet with both existing and new potential customers.”

Government clarity has now been secured by The Irish Exhibition Organisers Association (IEOA) which outlines that trade fairs and exhibitions may run under levels 1 and 2 of Covid-19 Government guidelines. This is an important milestone and signals that planning can re-commence for the organisation of the event.

Robert Troy, Minister of State, Department of Enterprise, Trade and Employment, with responsibility for Trade Promotion, acknowledged his support for enabling trade fairs and exhibitions to recommence in 2021.

Minister of State Robert Troy said: “I am delighted to see first-hand the level of preparedness that venues are making to ensure that they can reopen safely when permitted under public health guidance and the Government’s Living with COVID-19 Roadmap. A significant effort has been made by the industry to develop protocols for the safe return to business. I envisage no reason that trade exhibitions cannot reopen in Level 2, subject to a decline in trajectory of the virus.

“As Minister for Trade Promotion, I recognise the value of face-to-face engagement and business networking and I look forward to the reopening of the business events and trade shows in the coming months. 2021 is the year we make trade a priority, and I will continue to work with my Government colleagues to see the safe return of trade exhibitions which give businesses the space to make connections and work together.”

Under levels 1 and 2 of Covid-19 Government guidelines, IEOA-drafted Covid-19 protocols will be in place at The Hardware Show to ensure best practice health and safety standards are delivered once trade fairs and exhibitions recommence.

The IEOA protocols ensure the safety of all exhibitors, visitors, and staff, and have been reviewed by the Health and Safety Authority and the Department of Health. They are an important document in contributing to make trade fairs one of the safest indoor environments possible.

Another long-standing exhibitor, Cathy Orr, Marketing Manager Helske Energy Save Ireland, comments, “While I have had the privilege to work as an exhibitor at The Hardware Show many times over the past 25 years, I can certainly say this year’s Show is the one I am looking forward to the most! Now, more than ever, we recognise the importance of physically exhibiting our Brand and Product Innovations to our customers, something that Covid-19 has restricted greatly over the past 12 months.

The Hardware Show is taking place at the Citywest Hotel and Conference Centre, Saggart, Co. Dublin on 14th – 15th November 2021. Contact Margaret Andreucetti for further information on