Colourtrend Launches a New Palette

Colourtrend, Ireland’s iconic paint brand, has launched a stunning new palette featuring 28 new shades, as part of their 2020 Contemporary Collection. Updated every three to four years to evolve with trends in colour and modern life, the Contemporary Collection’s new shades are a mix of luxurious neutrals and vibrant colours, split across four inherently Irish themes.

Taking inspiration from elements of modern Ireland, the four themes consist of The Irish Landscape, Architectural Ireland, Cultural Ireland and Nostalgic Ireland. Whether it’s to inspire, calm or excite, each colour has a purpose and a story, capturing one or more of these themes, all while celebrating the unappreciated role of colour in our everyday life.

Speaking about Colourtrend’s 2020 Contemporary Collection launch, General Paints Group Head of Marketing, Edel Nicholson comments: “We are delighted to finally launch the 28 new shades to our Contemporary Collection. The new shades featured are inspired by our first love, Ireland, but also created with people at the core. Looking at what matters most to the people that inhabit a space. Researching the growing trends across fashion, interiors and design we developed a palette that we are incredibly proud of and one that will resonate with consumers.”

The 28 new luxurious shades join Colourtrend’s iconic Contemporary Collection and are available in three interior finishes; interior matt, ceramic matt and soft sheen, in addition to three trim finishes; eggshell, satin and gloss.

They are now available at and from Colourtrend stores and key stockists nationwide.