Dulux empowering consumers to make the right decisions

Dulux Paints Ireland has been busy over the past few months focusing on the changing landscape of the paint business in Ireland. With consumer shopping patterns changing for the foreseeable future, Dulux has placed increased focus on empowering consumers to make the right decisions, so that when they step into store, they are equipped to make the right colour and product choice.

With consumers turning to Dulux for advice on their colour and product journey, leading industry colour expert Cora Collins has been on hand to lend advice to enable them to deliver on their home improvement projects. The Dulux ‘How To’ IGTV Series is getting huge engagement, with more sessions being scheduled throughout the summer.

The introduction of the new simplified retail colour card featuring the Dulux core range of colours across key finishes in both a ready mix and colour mixing format is also working to help shoppers on their paint
choice journey.

The eagerly awaited arrival of the Moda Collection refresh is set to hit stores this August and features a whole host of new colour combinations and fresh tones as well as the ever-popular staples with homeowners. The Moda range helps make colour selection that much easier by presenting five curated capsule paint collections. Each Moda palette has been curated using a family of five colours, some of which are statement, some neutral, all of which work beautifully together and make your customers decisions easier.

The Dulux Visualizer continues to perform exceptionally well for customers enabling them to make better decisions by trialing colour in their own homes prior to entry in store.

Optimised for both phone and tablet, the new app has been updated to include 1,200 colours and more colour schemes to bring your customers along their colour journey. The new app will be advertised on TV along with the Dulux Easycare range on a four week run across RTE and Virgin Media from mid-July.

Dulux Exteriors including Weathershield, Cuprinol and Hammerite has seen great uplift from this year’s SuperGarden Sponsorship which held a strong captive audience up by 30% this year. More than ever, consumers are investing in their garden for the summer months. When it comes to a garden that is as colourful as it is cared for, the Dulux woodcare range delivers with two expert formulas in Cuprinol Garden Shades and Cuprinol five Year Ducksback.

New to the exteriors woodcare range, Dulux Trade Exterior Quick Dry Woodstain Colour Mixing Bases are now also available. This range offers a quick drying water-based solution which delivers long lasting protection for exterior wood (doors, windows, and other joinery).

With an increased focus on the exterior of their homes, your customers will also benefit from the new Weathershield 500ml Tester pot which is now available. This tester pot can be used to mix any of the 32 Bespoke Weathershield Colour Mixing Colours from the Weathershield Colour card.

The Dulux Academy continues to thrive, and Dulux are committed to helping your teams with queries and with continued support for training even if this needs to be a remote option for the moment. This month the Academy has gone digital in the form of the ‘Academy Live’ and Dulux completed the first sessions for decorator courses in June.

Those looking for support or more information on the Dulux Academy can contact them directly on DuluxAcademyIreland@akzonobel.com. Retailers looking for support can contact their Dulux Sales Representative or the Dulux Technical Advice Centre on 021 422 0222.