Design magazine, ELLE Decoration, and paint brand Crown have partnered to launch a new paint range. ELLE Decoration by Crown unifies Crown Paints’ colour heritage with ELLE Decoration’s command of sophisticated design. Inspired by innovation, it is a new interpretation of colour. A sophisticated palette of 60 shades is characterised by six colour stories, each with its own distinct form.

Botanical encapsulates the power of nature that can offer a place of calm in our hectic urbanised everyday lives. Drift presents a spectrum of blues, seemingly adrift, creating a space that’s slow and relaxing.

Powder is a collection of natural shades including warm taupes and soft beiges.

Crafted takes inspiration from beautiful textures found in fabrics and textiles, with sumptuous burnt orange and light-as-mist pinks. Obsidian is an ode to earthly materials, this story is of clear and warm shades, ranging from a gentle concrete to a cool gemstone.

And finally, Feather, celebrating the ethereal majesty of white; delicate and light creating airy spaces that invites openness.

Kevin Whelan, Marketing Controller at Crown Paints, comments: “At Crown, our goal is to empower homeowners to enjoy colour with confidence. We believe this range can transform an ordinary space into something very special but is equally extremely liveable.”

ELLE Decoration by Crown Paints is a premium, durable, multi surface interior emulsion, offering the perfect matt finish with long-lasting protection for walls and woodwork. Crown Paints’ Breatheasy® formulation (99% solvent free) means your customer can be back in the room almost immediately and is 200 times tougher than regular emulsion, making it highly durable and scrubbable.

Launching from February 2020, the collection will be available to buy initially at Homebase and Crown Decorating Centres (nationwide)

Additionally, the collection will be available throughout Europe, launching initially in the UK, Germany and Italy from February 2020.

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