New categories focus on theatre!

It’s been an exciting year for Ames True Temper with the hugely successful introduction of a number of new categories and brands such as Kelkay and Woodshaw, says Niall Nugent, Sales & Marketing Director. The launch of the Kelkay brand including such categories as bagged aggregates, decorative paving and water features paved the way (pun unintended) for a great season and the further strengthening of the company’s presence in the Irish market. Niall goes on to say “we work very hard to ensure we maintain the greatest market share in our core business of lawn and garden tools, by constantly rejuvenating brand aesthetics and introducing new product innovations, which has thankfully put us into a great position when it comes to new category introduction. We have built strong and trustworthy relationships with our customers so having that level of trust certainly helps”.

Ames True Temper would not only be well known for its extensive range of garden tools, but also for the way they represent the said category with eye catching displays and merchandising solutions. The very same approach applies to all their new categories with a clear focus on theatre and customer engagement. The continued expansion of the La Hacienda range of outdoor heating products and the introduction of the new Vida décor range was well received at the recent Glee show in Birmingham. Niall goes on to say, “We expected to be kept busy at Glee but nothing could have
prepared us for such an amazing response”.

The new exciting launch of the Plant Avenue range of garden pots with the most amazing colours and finishes has proven to be very popular in both the garden centre and DIY channels alike. Water features have also been a great success this season and things don’t seem to be slowing down for Ames True Temper in 2020 with a further 30+ models introduced, accommodating all tastes and preferences.

The Woodshaw range of garden furniture and features also has some very exciting new additions to the family with products such as bird tables, log stores and wheelie bins storage units to mention but a few. The recent announcement of the acquisition of Apta Pots (Vatre Group Ltd) by Ames has added yet another new exciting feather to the ever-growing cap. Exciting times ahead!