Primed for growth – what the internal doors market can tell us

Want to understand where we really are in the current economic cycle? Then consider for a moment the internal door market.

Internal doors are a lot like cars. Seriously and emotionally considered when first purchased, then with the passing of time, becoming part of the furniture so to speak. Some age well, but most need replacing earlier than we all acknowledge, and when you do replace them. you think ‘I should have done that years ago!’ They can be a high-impact/low-budget major renovation all by themselves, one that attracts a lot of positive comments, which can take you aback at first. When was the last time a visitor to your home said…Wow, nice doors?!

Colour is in! In fact, lots of colour is in with the Hygge style trend sweeping the interiors of all our homes. Peacock blues, rose pinks, sage greens, soft tones, warm shades for different seasons and different settings which are all easily applied to B&G’s Primed collections.

Preparing for the Seven Year ‘Itch’- the life and times of a door specialist

In the renovation and restyling world, internal doors may go through three room upgrades before they themselves are replaced. The cycle goes like this; First the new home/installation is completed and after about two to three years the soft furnishings are replaced, the pictures, the cushions, the accessories and a new coat of paint added.

Around years three to seven we see the central pieces of furniture coming in for a rejuvenation; perhaps a new sofa, dining suite, shelving/storage, curtains to blinds, paint to wallpaper and back again… And then like manna from the heavens the seven year ‘itch’ of major change kicks in. It can mean a heavier renovation as families grow, rooms get refitted and reworked to provide a different function, from nursery to office, from garage to self-contained spare room and broader home extension projects. It is here that the internal door choice comes to the fore. Will the room space work better with a folding-sliding door?
Should we consider glazed options to let in more light and modernise the place?

Will the old styles work with our new extension plans?

The Good News

Every seven years or so, Internal Doors re-awaken in the conscious mind of the consumer as a home enhancing decorative purchase. While it’s a relatively inexpensive rejuvenation, it is a considered purchase and will usually go hand in hand with a large home makeover- which is good news for us all. So, it’s now official; between new builds and renovations the
Internal Door market is growing again.

Trends: What are the consumers buying?

The market both here and abroad is seeing a continuation in classic styles, and their modern equivalents, taking the lion’s share of volume.

1. Primed for Colour: We are seeing major growth in our white primed collections, where consumers want to blend the colour of the door into the latest in room décor. The modern classics are ideal for this, as the base style of the door endures of many years and can be easily decorated to blend with the latest colour styles.

So, open the doors of your imagination to a high impact, low budget renovation solution in one product. The Internal Doors Market is primed for growth, which is good news for all of us in the hardware sector.

2. Modern Classics: The American styles such as Kenmore Shaker, 2-Panel Auburn, 4 Panel Kirkland provide a pleasing contrast to the traditional classic ‘Georgian’ style panel  doors in white or timber finishes such as the Hartford oak. Consumers are choosing styles with glazed options to bring light into the homes particularly in hallways, kitchens and bathrooms.

3. Space in Your Pocket: With the new architectural trend to maximise living space in modern apartments, the use of the classic collections for sliding and pocket doors is something different. We are seeing this gathering pace as new builds increase.

Trends by, B&G Limited, Trade Only Providers to Ireland’s Hardware sector for almost 50 Years.