For some, bathrooms and showers are mere functional spaces. They need no frills, bells or whistles. For others, showers and bathrooms are luxury spaces to refresh and recharge, and should be decorated as such. Luckily, there are options for all consumers, whether it’s a new-age digital sanctuary or a straightforward and practical setup that’s required.
The biggest change in bathrooms and showers in recent years has come in the form of digitisation. From digitally-adjustable and temperature-precise showers to smart toilets, the sector has reached a stage that would once have been thought unimaginable. The product development process in the bathroom and shower industry has undergone an incredible
diversification in some ways, while in other ways, the inner workings of the bathroom have remained much the same in terms of plumbing and tiling etc.
There are, without doubt, exciting times ahead for those considering a ‘smart’ bathroom, and it will be interesting to see which parts of this innovative new sector will trickle down into the ‘standard’ bathroom. Touchless taps, mood lighting and interactive mirrors may be the kit of high-budget bathroom projects for now, but how long before they become accessible to the masses?
A recent report by AMA Research revealed that the UK market for bathroom products achieved value growth of around 3% in 2017. Additionally, overall market growth between 2017 and 2021 is forecast at around 12%.
Baths and sanitary ware remain the largest sector of the bathroom products market, followed by bathroom accessories, taps and mixers, bathroom furniture and whirlpool/spa systems.
In terms of trends, demand for quality bathroom products with additional features is expected to remain significant, and will be supported by a greater level of replacement purchases as consumers upgrade to higher value solutions, with aesthetics continuing to exert a notable influence on consumer choice. The growing consumer preference for minimalist, wall-hung and counter top designs will impact volume demand for sanitary ware.
Taps and mixers will increasingly be used as a means of differentiation in domestic and certain commercial environments, with higher quality finishes and contemporary
styling. Popular products include space saving solutions such as wall-hung sanitary ware, slim-line wash basins and short-projection furniture.
In the baths sector, compact shower baths, small freestanding baths and space-saving ‘back-to-wall’ D shaped/skirted baths, continue to gain share. In the bathroom furniture sector, there is increasing demand for clever ‘invisible’ storage solutions that ensure that the bathroom remains tidy and clutter free. The market for bathroom accessories is likely to remain positive as consumers buy accessories as an easy and cost-effective way to update and personalise their bathroom.
Light up your bathroom accessories sales with B&G!
All the signs are promising for the bathroom accessories market, which is predicted to grow by 12%*.
According to Elle Décor, the styling trends include bold black bathrooms with stylised lighting and industrial finishes such as exposed handles, hoses and showerheads. As a design feature for those who like to make a statement; black and white marble tones are the way to go.
‘Make a statement with your mirror’ is the recommendation of Housebeautiful.com, while the Hygge trend continues to bring a warm feel to what can be a cold place in the Irish
Every year, B&G review all evolving trends with their core suppliers and select those most likely to hit home with our Irish trade customers.
“The TEMA LED mirror collection continues as a shining light for our customers with sales continuing to rise in the mid to upper pricing brackets” according to Michael Maher, Marketing Manager at B&G.
“We are delighted to be extending the range with integrated shelf LED mirrors as well as on trend hanging band circular LED mirrors, all of which were warmly received when exhibited at the recent HAI show.”
“We are introducing Calacatta Marble effect wall panelling to our Dumapan collection, reflecting the consumer appetite for ‘statement’ marble imagery and décor across Europe.”
Tom Cleary CEO of B&G said “There is considerable interest in the new black Kosmos collection of bathroom accessories from Haceka. The reaction at the 2019 Hardware Show was very positive and continues our established history with quality accessories aligned to
shifting consumer trends. Its an exciting place to be, with the range tailored to suit Irish consumer taste and targeted to key price points across our entire customer market.”
*‘Bathroom Market Report – UK 2017-2021 Analysis’ report by AMA Research
Botament Helps Transform Spaces
There are very few rooms receiving as much attention as the bathroom gets in modern households. It’s no wonder, after all, given the fact that in recent years, the bathroom area has progressively evolved from a mere functional space to a place for wellness, relaxation and pure luxury.
But, while bathrooms in magazines and catalogues for modern living are often presented as a sweeping area with lush dimensions, the reality is usually different. According to a study by the Ipsos Institute, the average size of a bathroom is just 7.80m2, while a good third of all bathrooms are even smaller than 6m2.
The end of all living dreams? No. Even in small bathrooms, you do not have to do without beauty and comfort, as Botament proves. As the specialist for system building materials, Botament introduces a whole range of innovative product solutions for the design, renovation and modernisation of bathrooms and wet rooms.
These include Botament building boards, which are suitable for numerous surfaces such as plaster, tiles, stud work and paintings, and are available in many sizes and strengths. In addition, Botament offers a variety of different shower boards with integrated gradient. Both products have been tested as a waterproof system according to ETAG 022 and
can be individually adapted to almost any room size and room geometry. Not only do they score highly with their technical features, but also with their low weight and easy handling, which means they can be quickly and easily installed and can be tiled immediately. In addition, the use of the ETAG-certified Botament system for bathrooms and wet rooms provides the full security of a complete, Europe-wide approved and monitored solution.
With this in mind, there is no need to be afraid of small rooms. After all, with the right system, bathrooms and wet rooms of all sizes with almost unlimited design options can safely, effectively and cost-effectively be put into perspective as a new oasis of well-being.
Back to Black with SONAS Bathrooms
The hottest trend in bathrooms continues to grow as SONAS Bathrooms introduce their latest collection of stylish showering products in black. With everything from slate shower trays, wetroom glass panels, showering, taps and accessories, the on-trend look is complete.
The slate range of shower trays has become extremely popular among clients who are looking for style and practicality. The range of colours available from SONAS is white, anthracite, taupe and black. The range of shapes and sizes available covers every option from square, quadrants and rectangles up to 2000x900mm. Made from solid core material, with anti-slip as standard, the slate tray offers safety and practicality along with a sleek 30mm low profile design.
To compliment the sleek slate tray, SONAS have added two new elegant wetroom panel ranges. The ASPECT range, inspired by a trellis-styled black pattern framed design
introduces a sense of glamour and provides a secluded showering haven. The range is also available with clear glass and black or chrome profiles. This 2000mm high frame is available in a range of sizes from 700 – 1400mm panels.
For bathing luxury, SONAS have their SIGNATURE free-standing bath with black surround. The offering is completed with a selection of tap ranges in black, along with the Nero thermostatic shower kit and the exclusive lounge range of accessories to finish the look.
All products are available nationwide through stockists of The SONAS bathroom collection. For more information please visit www.sonasbathrooms.com
Ideal for all homes
For decades, Ideal Standard has been at the cutting edge of bathroom design and innovation. But in today’s market a beautiful bathroom is not enough – you are looking for
improved sustainability and advanced performance. Ideal Standard designs with the demands of modern life in mind: pushing themselves to achieve new levels of efficiency, offering elegant and impactful styles.
Meanwhile, their experience has taught them that there’s always a better, more intelligent solution, which is why they never rest until they’ve found a way to deliver you the high standard of quality and performance that you expect. Great design doesn’t shout, but rather, it subtly improves the way we live. It blends into everyday life, performing
beautifully, year after year. When STUDIO was launched in 1986, it brought beautiful design into ordinary bathrooms for the first time. Three decades later, Ideal Standard are
just as proud to reveal its successor, STUDIO ECHO. This carefully crafted new design takes the understated simplicity of the original and reimagines it for the home today. With echoes of mid-century shapes, it has a friendly, easy-to-live-with personality.
It will survive decades of use in a family bathroom, while easily blending with interior fashions as they come and go. STUDIO ECHO is a solution that is destined to become
another design classic.
- Softly spoken design that will easily blend with most interior styles.
- Three sizes of washbasin to suit every installation: 60cm, 55cm and 50cm.
- Semi-counter-top, hand-basin and corner hand-basin options for ensuite and cloakroom projects.
- All WC options are dual flush to promote water saving.
- A compact close coupled WC for smaller spaces.
- Hidden fixings for a contemporary look that is easier to clean.
- Wall hung and floor standing options for flexibility in installation.
Flair ORO range impresses
ORO is the latest Flair product range that delivers meaningful innovation to the bathroom industry. It is recognised as a premium frameless shower door experience imbued with quality and luxury. Since its launch, ORO is a brand of choice in leading bathroom showrooms throughout Ireland and Northern Ireland. ORO is privileged to be associated with luxurious settings and commercial projects, such as the Grand Central Hotel, Belfast and the prime Marianella development, Rathgar. For 2019, ORO has most recently been selected for an upmarket London hotel project, as the range makes its debut in the UK market.
The prestigious ORO range has received three design accolades in 2018; the IF Product Design Award, RedDot Award, and Good Design Award, all of which are seals of global design excellence and testaments to the superior quality of the collection. Each ORO design detail is carefully considered to enhance its users experience every day.
With its minimalist aesthetic, ORO is a union of design innovation and functional perfection. Its elegant hand-crafted handle is formed to feel seductive in hand, yet extremely robust and solid. The ORO door handle is truly one-of-a-kind and distinctly individual. The flush-mounted door hinges with countersunk fasteners on the inside of the shower allow users to easily wipe clean the glass without obstruction or hindrance. All mechanical detailing is cleverly concealed to reduce visual clutter and add to the minimalist aesthetic. Each enclosure is created from 8mm toughened glass with hydrophobic coating, making them resistant against the build-up of limescale and grime. The two-metre glass panels are secured with minimal, yet robust aluminium wall extrusions that are designed to recede and accentuate the gracefully tall glass structure.
Further information can be found at www.flairshowers.com