The W. Howard Group has established its name in both the Irish and UK markets for its home décor products, including skirtings, architraves, window boards, linings/casings and bespoke items.
As well as historically supplying through timber and builders merchants and specialist trade manufacturers, the past 12 months have seen the launch of its innovative and exclusive KOTA™ product at Bunnings Warehouse and Arnold Laver, adding to its existing “off the shelf” availability at B&Q. Following the Group’s acquisition of the Kildare plant in November 2016, the product has enjoyed significant growth in both the trade and retail markets. Unique to KOTA™ is the application of advanced Eastman Cerfis™ Technology, creating interior profiles with a smooth white polymer coating on an MDF substrate. As a factory-finished product, it is an increasingly popular option, due to its ease of use with a simple three step installation process whilst offering colour consistency, enhanced impact resistance, and no painting is required. With no VOCs, it is also both durable and colour consistent, saving time and money overall.
The W. Howard Group also manufactures and supplies primed, veneered, foil-wrapped and factory-finished profiles, as well as offering a CNC service for the application of hardware into recessed lining and casing sets. At the Kildare site, the investment into a MAKOR production line earlier this year has brought flexibility to its operation in Ireland and increased capacity across the Group.
Speaking about the W.Howard’s plans to invest and provide further home decor solutions for both the consumer and trade markets, Group Managing Director Graham Williams said: “Looking ahead, we are excited by opportunities in an evolving UK and European market where we can expect new challenges in respect of design and commercial propositions related to customer requirements, such as offsite construction and differentiation of products.”