Paint and Décor: Fleetwood’s focus turns in-store

The 2018 in-store experience

With Instagrammers, bloggers and influencers dominating our newsfeed, it’s necessary now more than ever to provide your customers with sound advice and guidance to ignite that creative fire and imagination. Fleetwood Paints currently host interior design days in stockists, offering free one-to-one colour consultations to draw in their clientele and to gain loyal and returning customers.

McKinsey reports that “70% of buying experiences are based on how the customer feels they are being treated.” Interior design days are an exceptional way to garner positivity towards your store, with the potential for a tenfold increase in customer satisfaction. Retailers can try incorporating live demos of upcycling furniture or hold an arts and crafts evening to showcase the range of products on offer.

The Personal Touch in a Professional Environment

Fleetwood Paints have brought together an excellent team of interior designers, based all over the country, as brand ambassadors for their region. These designers attend the store for a four-hour duration, speaking with eager DIYers, advising on everything from paint to textiles to lights and candles, as well as hosting special days for the trade.

Furthermore, Fleetwood Paints have partnered with leading Irish Interior Designer Roisin Lafferty of Kingston Lafferty Design. KLD’s portfolio boasts everything from cafes to showrooms, offices to stores, and beauty salons to private houses. Roisin has a flare for using colour in playful, interesting and impactful ways and this is resonating with Gen X, the 25-44 demographic (the ones we need to watch)!

Tips on Trends

2018 is set to be the year where the maximalist aesthetic of “more is more” is incorporated into commercial and residential spaces. Rich pigments of Teal, Purple and Navy will be on the rise as well as strong earthy colours such as mustard, terracotta, and soft pink. Instead of clean palettes of one colour or patterns we will begin to see a plethora of motifs and markings that ooze sophistication and a feeling of luxury. Think Retro glamour, walnut wood and brassy tones mixed with jades and jewels, and earthy, organic hues.


Catch up on the other posts in our Paint and Décor supplement here.